Monthly Archives: March 2022

Invalid Clicks on Google Ads: How to Claim a Refund

Invalid Clicks on Google Ads: How to Claim a Refund If you’re serious about developing your business in the competitive internet world, you already know the value of search engine advertising. You should also use social media and other authority websites in your field to advertise, but Google Ads should be your primary advertising channel for the most part. What Makes a ...

Google Ads Make Some Changes To the Automated Extensions

Google Ads Make Some Changes To the Automated Extensions Google has recently announced some new improvements on its ad extensions to advertisers with the aim of achieving easier management. They’ll be rolling out updates to the structured snippet, callout, and site link extensions. According to research on Google, ad extensions allow users to engage with their ads in more ways, ...

Why PPC Advertising and Content Marketing Are A Great Match

Why PPC Advertising and Content Marketing Are A Great Match While some companies focus only on one sort of advertising and marketing, such as social media, others succeed by incorporating various techniques, such as content marketing and pay-per-click (PPC) advertising. Both of these strategies can help your business grow by improving SEO, attracting more consumers, and establishing a ...

5 Social Media Marketing Trends You Need to Join in 2022

5 Social Media Marketing Trends You Need to Join in 2022 Social media is constantly evolving. The days of using platforms solely for chatting and updating status updates are long gone. Marketers are kept on their toes by the ever-changing behavior of users and the never-ending new feature releases from social media platforms. While everything that happens on social media may be ...

Optimising Your Websites for Conversions – 5 Strategies

Optimising Your Websites for Conversions – 5 Strategies Many companies spend a lot of time focusing on increasing traffic to their website but fail to optimize the conversion rates once they get there! Working with a PPC agency ensures your users have the best experience, but that’s just the start, there are many elements to consider, all of which will make a noticeable ...