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Anyone can go live with a PPC ad campaign of their own in just a few minutes. The difference between creating a successful ad campaign and one that fails, is being able to create winning components to your campaign. In the infographic below we see a breakdown of the anatomy of a successful ppc ad.

  1. Pay for ROI-generating positions
  2. Make clear keyword matches
  3. Write enticing copy with distinct offers
  4. Use brand recognition
  5. Include convenience elements
  6. Create vanity URLs

By using all of these factors in your PPC ad copy, not only will you grabbing the attention of potential customers but you will also improve your overall Quality Score and conversion rates.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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