tag "call to action"

Writing a Powerful Call to Action on Landing Pages

Writing a Powerful Call to Action on Landing Pages I recently wrote about the importance of creating a killer call to action phrase when promoting rebills and weight loss related offers. You can read the full article at One Simple Call to Action that Works! and see some of the post examples below. Without telling you right away what the call to action in each of these landing ...

Split Testing Your Web Site Infographic

Split Testing Your Web Site Infographic Some people love running tests on their web sites and ad campaigns, squeezing out the best possible conversions they can get… while other’s hate the process of split testing and just settle for what they can get. In the following infographic, you will see some interesting stats and reports about how important split ...