Some people love running tests on their web sites and ad campaigns, squeezing out the best possible conversions they can get… while other’s hate the process of split testing and just settle for what they can get.

In the following infographic, you will see some interesting stats and reports about how important split testing your web site and landing pages really is. It’s not enough to just split test different ideas and call to actions, but also different ways you can increase your site speed and overall user experience.

The following areas are what most companies are focusing on when it comes to split testing and improving areas on their sites.

  • 72% test call to action buttons
  • 71% test page layout
  • 65% test navigation
  • 63% test copy
  • 49% test promotions and offers
  • 49% test the checkout process
  • 43% test imagery
  • 34% test the product and selection process
  • 13% test security fields

I’m sure some of these areas you haven’t even thought about testing!

B sure to look over the full infographic below for more fun and interesting facts about how to improve your web site’s overall performance.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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