It doesn’t matter if you are doing content marketing or you are starting your own business, Google AdWords could be just what you need. The AdWords keyword tool can generate the keywords that you need the most that will help you to be the most successful at what you do. It doesn’t matter if you are creating content or promoting an ad campaign you can do it all with Google. You don’t have to have an account with Google to use this service which makes it all the better for a lot of people.

If you do have a Google account start by signing in, if not you can go to the external link for the keyword tool by simply typing this into the search bar of your internet browser. Once you get to the main page you will need to pick your group and ad campaign. Then you can go to the keyword tab where you will find the keyword tool.

The keyword tool by Google is a leading part of the PPC campaign for a lot of individuals and companies. Many have found it successful and you can too if you use it in the right way. Once you get to the tool look for the field that reads “how would like to generate keyword ideas?” here you can choose categories to include phrases, descriptive words, existing keyword or website content. You can use any of these to generate a list of keywords that is relevant to your niche.

There you will enter a phrase or word into the search field or you can enter your website address into the proper space. Then you hit search and you will get a list of keywords based on your website and the phrases that you input into the field. If you already have a website you could benefit the best from the descriptive search option that gives you results based on the existing content on your website. This goes without saying that you will get the best results if the content on your website is top quality, large in quantity and informative and not repetitive.

After you do this you can easily filter your results as necessary. This will help you to narrow down the three best keyword or key phrase options for you niche enabling you to be able to pick secondary keywords with ease.

You will find a number of keyword statistics about the way the particular keyword is searched for. You will find monthly and yearly global search numbers as well as will be able to know how much competition is already on the internet for those keywords. This will help you to choose the best keywords while ensuring that you will be getting targeted traffic to your website.

Once you have done all of that and are satisfied with the keywords you found you can simply create a list for saving your keywords. All you have to do is use the drop down menus and add each then download as you wish.

There is a lot more you need to learn about PPC and PPC Tips to ensure your success.


John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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