The second step is to expand your properly-researched primary keywords by making use of  a keyword research tool such as Adwords keywords tool, the best free tool available for doing keyword research. In this way, you will get a list of related keywords to target.

Monitor the present ranking of your site with the major search engines like Google, Yahoo and Bing. You can get all necessary information with The Google Keyword Tracker about the keyword/keywords that can give you highest rankings pick and focus on the most effective keywords from the tracker and also those that you searched with research tool.

As soon as you have your keyword list ready, you can now progress to the next process, the keyword placement. Below are some of the ways for proper keyword placement.

First, put your primary keyword in your Title. Page Title is very important as it tells search engine what your website or web page is all about. Hence, it’s necessary to have a descriptive title which contains your main keyword.

Next, you should use your keyword/keywords in your Meta tags. Use only a couple of related keywords as using too many keywords will harm your ranking instead of improving it.

You can also use your keyword in H1, H2 and H3 tags. Also use your main keyword in your content for 4 to 5 times in a natural way that it make sense with the content.

Proper keyword placement is very significant in an SEO strategy. Therefore, if you would like to see your website in top 10 results, apply these basic and simple tips.

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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