PPC - Pay Per Click Management

Ever wondered why you are not getting positive results even after so much hard work? Terrible and outdated SEO techniques are still there and being used despite the technological evolution. Even worse, they keep on affecting search rankings, web pages, conversions, and traffic as website owners really don’t know whether they will work.

We have discussed some of the most common and worst don’ts of SEO as well as the best alternatives and solutions to get the best results for your SEO services.

Google is the most widely used platform by over 60% of users who rely on search engines before making any decision. There are some right practices to keep you ahead of the competition. Here are some of the bad SEO tactics that should be abandoned by now.

 

1. Keyword Stuffing and Forcing

Gone are the days when webmasters used to target the same keyword several times in the content. If you are still doing the same, you are missing out on what semantic search can offer by focusing on the topic instead of repeated keywords. Forcing too many keywords can also be negative to your rankings.

This way, you can naturally place the focus keyword and its synonyms in a piece of content. To find synonyms, simply type your target keyword on the search bar and scroll down to the search results. These synonyms make great keyword options for your blog.

 

2. Creating too short content

We all love things to be completed in a short and sweet manner. But long-form content has its own presence on Google. Long-form content (say, from 2000 to 3000 words) achieves the highest-ranking and are also highly shared, according to some studies.

Long-form blog posts were most shared on BuzzSumo after analyzing over 100 million contents. On the other side, 1900-2000 words’ contents were at the top of search engines out of over 1 million blogs on Backlinko.

 

3. Focusing on Numbers, not Quality

Quality content is what Google cares about the most. Boring, poorly-written content does more harm than good to your website. According to Google, the highest quality content helps the pages to showcase a high level of authoritativeness, expertise, and trustworthiness, and achieve the desired goal. So, you should create content that gives much better value than the contents already existing in the top 5 searches for your keyword.

 

4. Not Scheduling your Posts

You can create your email list and feed your website and search engine by posting constantly. People who posted blogs at least 15 or more times per month grabbed the most leads and traffic in HubSpot. This way, you should post regularly and consistently to generate a library of high-quality content.

 

5. Getting paid Links

It is another obsolete and poor SEO practice that should be stopped. Google aggressively penalizes paid links these days. Google carefully tracks each link on a website. It is considered as a vote of confidence for Google. If it catches you with paid links, it will be considered as ‘no vote’. Buying links is known as a serious violation of its Webmaster Guidelines.

So, you should try hard to become a popular source that people trust, like, and know. It may take some time and dedication but it works in the long term. Create content that works. You don’t have to buy links to survive in the market.

 

6. Duplicate Content

It is one of the most repeated errors related to on-page SEO. Over 100,000 websites were surveyed by SEMrush and found the same mistake. To ensure that you are posting original content on your website, use Copyscape. In the end, you should have a 0% match when you scan the content using this tool. If you find any match with a high percentage, simply rewrite the pages but don’t risk your website.

 

7. Not Giving any attention to Customer Reviews (or Posting and Writing Fake Reviews)

These days, over 70% of customers rely on reviews before deciding whether they should deal with the company and buy a product. According to The Washington Post, Amazon was found with over 61% fake reviews on electronics. The solution is simple. Ask your customers about their valuable feedback and review your website or products on social media. Listen to their grievances and resolve their queries.

 

8. Still using Age-Old Keyword Research Techniques

Over the past decade, we have seen so many changes and keyword research is not an exception. Marketers used to keep a bunch of keywords and other data to keep track of performance, user intent, and targeting. Many keyword research tools have popped up over the years as alternatives to keyword data. But it is not possible to replace it completely.

Marketers still had to research keywords even with this keyword data to get a better insight into their industry, geographic region, and competition. If you have been into SEO for a long time, you may surely have used Keyword Planner, Google’s a free keyword research tool. Over the years, there was still room for some scrutiny. But many of us kept using it because it is owned by Google. It also managed to come up with keyword data that we couldn’t get through other means.

In Keyword Planner, the word “Competition” simply relates to paid traffic and competition only. So, you can’t think of developing an organic strategy. For some competitive analysis, Google Trends can come in handy to some extent.

 

The Takeaway

All in all, Google wants quality and consistency. The search engine just wants to serve the users. So, you should also focus the same if you want to stand out. All you need to focus on creating something better than what users can already find in the top results of Google. Also, stay in touch with your customers and seek their reviews from time to time.

We hope this guide will help you in getting the best results for your SEO efforts. If you want to get the best results with on-page SEO In NZ , do consider the above mistakes and follow those tips.