As we begin to see the light at the end of the pandemic tunnel, businesses are starting to think about how they can rebound in the post-COVID world. One area that will be crucial for businesses to focus on is digital marketing. To help you stay ahead of the curve, here are five digital marketing trends that you should try out ...
Monthly Archives: August 2022
5 Digital Marketing Trends to Use in 2022 30 Aug 2022
All You Need to Know About Simplifying Measurement Using the Google Tag 23 Aug 2022
When it comes to digital advertising, measurement is very important. Accurate measurement is determined by robust tagging to assist you in reaching your app or website visitors. It’s also important for a privacy-centric measurement strategy that revolves around information people agree to share with you, which we can call ...
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7 Google Ads Mistakes That Are Squashing Your Success 19 Aug 2022
Marketers are always looking for ways to improve their campaigns and get better results. But sometimes, in the quest for improvement, advertisers can make mistakes that actually end up harming the chances of success. In this post, we’ll go over some Google Ads mistakes advertisers make with their online ads and how you ...
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All You Need to Know About Conversion Rate Optimization 16 Aug 2022
Why is it necessary to get a guide to CRO (Conversion Rate Optimization)? Well, that’s because the ultimate aim for all website owners is to get enough conversions from their website. Even though having a lot of organic traffic is nice, it is useless if none of the website visitors take the step of converting into ...
What is a Good Click-Through Rate for Campaigns? 11 Aug 2022
Is your CTR good, or is it good enough? This question is quite a common one these days, but it’s quite unfortunate that the answer to what we feel is a “good click-through rate” will vary, and it depends on some factors that include the keywords you use and also the industry. In addition, in several ...
Facebook Ad Copy Optimization: All You Need to Know 08 Aug 2022
In this post, we will give you a real-life illustration and insights based on our test in the fashion industry. Facebook is quite a saturated platform, so how can one cut through the noise? Besides an ever-increasing competition, in general, ads are becoming more innovative and advanced, capitalizing on the swift developments ...
6 Benefits of PPC Advertising 06 Aug 2022
Driving traffic to your website is essential to growing your business and generating revenue. Pay-per-click (PPC) advertising is a great way to do this, whether you are a B2B, B2C, non-profit, or eCommerce business. PPC platforms like Google Ads and Microsoft Advertising allow you to place ads on their search engine results ...