PPC plays an important role when it comes to boosting the ROI and visibility of SaaS Marketing efforts. Below are some first steps you need to take when it comes to optimizing PPC ad campaigns to help your SaaS business. Choosing the ideal keywords is important to getting excellent PPC performance. Your focus should be on ...
Monthly Archives: July 2022
How to Get the Best Out of Your PPC Marketing as a SaaS Company 26 Jul 2022
PPC Account Structures: All You Need to Know 19 Jul 2022
Looking at the rise of machine learning and the effective match towards large-scale automation, every digital marketer is now finding themselves in between a perfect storm where they’ve got less control over their lousy results, higher costs, and campaigns. This states the obvious, which is that the goals of Google ...
How to Validate Marketing Pixels and Tags 13 Jul 2022
We can’t underestimate the importance of proper web tracking and measurement. With accurate data, we can optimize and report on the performance of a campaign. The technical data can start becoming overwhelming and look like it’s too much to handle. Advertisers can be tempted to just sit back and be hopeful that the ...
The Most Important Aspects of Microsoft Advertising and YouTube Advertising 07 Jul 2022
When it comes to navigating any PPC platform, the first thing is to understand the basics behind the way it structures its ads. When you know this, it’ll allow you to apply what you know to your paid media strategy. With that, you can know the platform that’ll successfully attract your audience. To help you with ...