Monthly Archives: June 2022

Five Important Aspect Of the Google Ads Platform

Five Important Aspect Of the Google Ads Platform These days, it is very difficult to find a business that’s not trying to boost its presence online, and PPC platforms mostly play important roles in their digital marketing campaigns. Nevertheless, selecting the right PPC platform to advertise your brand and get potential leads effectively is not always easy. If ...

12 Frequently Asked Questions in PPC

12 Frequently Asked Questions in PPC Ask any PPC account manager about the best way of doing something, and I assure you that 95 percent of the time, what they’ll tell you is that it depends on the situation or your account. The reason they say this is because that’s just the truth. With that being said, here are a number of the frequent questions that ...

All You Need to Know About PPC KPIs and How to Choose Them

All You Need to Know About PPC KPIs and How to Choose Them If you’re a beginner in the paid search world, there’s a high tendency that you’ve heard about the term “KPIs,” but aren’t really sure of what they are. Most people heavily prioritize tactics when creating strategies, and only briefly discuss KPIs. The thing is that the reverse should be the ...

Why Is SEO Important For A Website?

Why Is SEO Important For A Website? Over the last two decades, many businesses have been developing websites for their businesses. This is because they understand the importance of having a strong online presence. Almost every consumer nowadays has a smartphone and internet-enabled computer. They use these devices to search for information online about products ...

How to Develop the Mindset of a PPC Analyst

How to Develop the Mindset of a PPC Analyst As time passed, I learned that becoming a PPC analyst will require you to be in a state of steady learning and adaptation. You’re mostly given the task to solve a lot of problems, from complex data analysis to technical troubleshooting. The abilities and skills to meet the needs are varied, and in most cases, you ...