RTB has continued to gain traction while programmatic advertising continues to gain momentum. As a matter of fact, almost all advertising tech platforms these days have enabled real-time bidding in PPC and other types of advertising. Therefore, it’s necessary that digital marketers know about it and its benefit to their ...
Monthly Archives: November 2021
Real-Time Bidding: How it’s Transforming Online Marketing 29 Nov 2021
6 Scary PPC Stats Every Advertiser Should Know (+Survival Tips) 22 Nov 2021
As an advertiser, there are certain things that you should be aware of if you want to stay ahead of your competitors. In this article, we would be sharing 6 scary PPC stats that every advertiser should know. Check them out below. 1. Only ten percent of advertisers optimize their Google Ads accounts, weekly As an advertiser, you ...
5 Important Things You Must Do Before Expanded Text Ads Go Away 15 Nov 2021
If you are aware of what is currently happening in the online advertising world, you must have heard that Google made an announcement in September 2021, that it would be terminating the expanded text ads in June 2022. If you are an online advertiser, you should leverage on the few months that it would still be available and ...
A World Without Cookies: The Emergence of A New Era 08 Nov 2021
Online privacy isn’t a joke, and individuals are becoming more aware of this. The usage of stringent consumer-protection privacy laws and the feature to disable tracking sends a visible message: we are headed towards an online world without cookies. This has, undoubtedly, huge implications for publishers. Marketing ...
6 Tips To Running A Successful Google Ads Campaign This Black Friday 01 Nov 2021
Well, autumn is truly here! We are getting closer, the wind is now colder, and we will soon get to Black Friday. For years, Black Friday has been a very important event for marketers and retailers. For PPC marketers, this denotes higher targets, a higher budget, and more returns. But an increase in this performance will result ...