Another month has been and gone which means another round up of all the best PPC articles out there. Last month, January had a great selection of articles to read which if you haven’t read them do read them! February brought a wide range of articles which is great since it looks at many different areas of PPC. Sometimes, ...
Monthly Archives: February 2014
Some Useful PPC Articles From February 2014 27 Feb 2014
Pebble Smartwatch – Analyse A Real PPC Campaign 26 Feb 2014
Last article in the ‘Analyse A Real PPC Campaign’ looked at Sonos and their Hi-Fi sound systems and what we found was a clever choice of background colours for their landing page to promote the brand image of their systems. I thought it would be a good idea to analyse a campaign on smart watches since this is a new ...
Here is Why Pop-Up Ads Are Bad 26 Feb 2014
Pop-up adverts are adverts which will literally appear onto the screen, out of nowhere, so that the web user’s attention is distracted from the website that they are browsing on and onto the advert (which will hopefully give the advert more chance of a click). However, there is a general stereotype around pop-up adverts ...
Tips to Make Your Landing Page Perform Better 20 Feb 2014
If you have read articles on landing page optimisation from me in the past, you will have heard time and time again that I believe the landing page is one of, if not, the most important aspect of a pay per click campaign. You could have bought the best traffic from your advert but if your landing page, to be quite blunt, sucks, ...
Sonos – Analyse A Real PPC Campaign 19 Feb 2014
The last article in the ‘Analyse A Real PPC Campaign’ looked at Netflix who had created an excellent campaign that stood out for its simple and image-rich landing page. In the last few articles, I have been searching for relative keywords instead of the brand name of the company. Although it is useful to bid for ...
[How to] Optimise Google Adsense Adverts 18 Feb 2014
![[How to] Optimise Google Adsense Adverts](https://ppc.org/wp-content/uploads/2014/02/How-to-Optimise-Google-Adsense-Adverts.png "[How to] Optimise Google Adsense Adverts")
Web owners who use pay per click programs such as Google Adsense to generate revenue may be under-achieving if they have not optimised the Adsense adverts on their respective website. The problem that many publishers face is how to actually improve the CTR, CPC and overall earnings Adsense adverts are producing. After all, ...
The Pros and Cons to Banner Advertising 13 Feb 2014
A problem I find with new advertisers entering into online marketing is that they immediately choose PPC over any other competitor. Before you commit to any advertising programme, you really do need to know every competitor inside out to make sure you have chosen the right programme. This is why it is advisable that you look at ...
Some Useful PPC Articles From January 2014 12 Feb 2014
2013 has been and gone along with a complete database of PPC articles to go with it. A new year brought PPC.org a new range of great PPC articles for advertisers to capitalise on to improve their experience with PPC. These articles will expand your knowledge on pay per click advertising even more but also will make you look at ...
Pros and Cons of PPC Advertising 11 Feb 2014
Pay per click advertising has got a reputation amongst the internet of being one of, if not the, best ways to gain contextual traffic to a specific landing page. However, why has PPC got a great reputation? What makes PPC advertising the most used form of online advertising? It is important to know why PPC is so good and ...
Netflix – Analyse A Real PPC Campaign 06 Feb 2014
The ‘Analyse A Real PPC Campaign’ series last looked at Fragrance Direct who had interestingly created a PPC campaign for the term ‘fragrance’ even though they were organically ranked number already (the article explains what reasons there are for doing this). Since PPC campaigns are created for just ...
How to Build Utmost User Trust on Your Website? 06 Feb 2014
It’s the age of transparency that calls for trust and confidence of the user first and rest is all secondary. Web development industry is no exception. When it comes to the world of website designing, it can be said that it is always easier to lose but much tougher to actually earn. You are here to earn and not to lose and ...
Can Any Advertising Program Beat PPC? 05 Feb 2014
With online advertising program competition intensifying, it begs the question whether pay per click advertising is still the king ofadvertising. There are many alternative programs advertisers could use that, in certain situations, could prove more effective than PPC. However, does this mean all advertisers should switch from ...
Optimising Domain Names in PPC Text Adverts 05 Feb 2014
When it comes to creating your PPC text advert, the ultimate objective is to create an advert which will gain lots of clicks: clicks from the right type of traffic. Getting the right type of traffic is achieved through other means such as contextual keywords and the CPC you adopt. However, gaining the raw clicks or a high CTR ...
Machine Learning and The Future of Web Search 04 Feb 2014
Last few months were quite eventful at Google. Of course, we are not going to write another highly introspective research paper on its two major algo updates code named – Panda and Penguin. Nope, this time around we are going to take a deeper look at what is happening at Google and what is meant for the search communities. ...
Fragrance Direct – Analyse A Real PPC Campaign 03 Feb 2014
It has been a while since my last ‘Analyse A Real PPC Campaign’ article since the last one saw me looking at and analysing . Analysing real life pay per click campaigns are a great way to find areas of a campaign which are good as well as bad. From this, you can then apply this new knowledge to your campaign so you ...