PPC - Pay Per Click Management

Before going live with any large media buys and ad campaigns, you will want to have a good idea on which of your creatives are performing best and getting people to click. An alternative to running test campaigns, is to run a few web site banner ad campaigns through networks like . Through BuySellAds, you can buy banner ads on a wide variety of web sites and blogs, many of which are serving thousands of impressions daily, so you can start getting results quickly. In addition to having a large network of web sites to choose from, you will also see a wide selection of different banner sizes to advertise as well.

I recently started an ad campaign through their web site, as I found a banner spot on a blog that I read and the ad rate was fairly low. Through BSA you can buy traffic based on a flat monthly rate, or some web sites offer premium CPM advertising. The web site I was running some banner ad testing for, was my Flip This Web Site book, which is focused on how to make money buying and selling web sites. I had a bunch of banners created and am always interested in seeing what banners get people to click.

Though the ad campaign is only a few days old, you can see how easy it is to add multiple banners to an ad campaign for quick split testing. The actual banner sizes are 728×90, but they are thumbnails for easier viewing.

By the end of the campaign there will be over 100,000 impressions served, which will show some great results on what banners are performing better than others. Already in the early stages, you can see that some banners are performing much better than others.

Before running your next big banner ad campaign, be sure to look through BuySellAds for any related web sites that you can pre-test on and get an idea on what people are clicking.