So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark

I’m often contacted by companies who want immediate results.  There is no question that Pay Per Click is the fastest way to start driving targeted traffic to any website.   While I have no hesitation in saying that, I can also state unequivocally that Pay Per Click may be the most expensive way to start driving traffic.  So my feeling is, if the budget exists, run with PPC, at very least utilize PPC while you are getting other marketing strategies off the ground.

Pay Per Click is costly and unfortunately frequently it is wrongly executed causing the company to lose money on each click. This is why I beg people to spend a bit of extra money up front to have a professional manage their PPC campaign.  Mistakes in PPC can be extremely costly.  In this article, we will discuss several ways by which PPC can make you money.

PPC for Selling Your Own Products:
Pay per click ads, especially adwords is particularly great when it comes to selling products.  People buy products when they are looking to buy not when they are researching. Thus putting your products in the search engine ranking pages as a featured advertisement via platforms such as adwords is particularly effective in product marketing.

Similarly, PPC can also be used to put advertisement on various related and targeted websites which helps in selling products.

PPC for selling services on subscription:

I have many clients who have paid subscriptions or auto ship products (I am not endorsing these models, just stating the truth).  Without a doubt, these sites are among the most profitable way to earn money online (see affiliates below).  Such subscription based services can be promoted with the help of PPC to gain more lasting customers that keep the subscription running for several months.   This strategy provides recurring revenue which is critical for any business valuation.  Face it, there are two reasons to start a business, a solid income and or an exit.  Have a recurring revenue stream and both are much easier to achieve.

PPC for affiliates

Affiliate marketing is the fastest way to earn money online. It does not require you to have a product or service of your own. You can easily start promoting other’s stuff using Pay Per Click if you can find the right combination of keywords which are effective and affordable.

With demographic information available in PPC, affiliate marketing becomes really targeted. With a very small amount of money you can start a decent affiliate marketing business and make a lot more in return.

PPC for Social Media

With platforms such as Twitter and Facebook, PPC for social traffic has got a whole new meaning. One can easily target people on the social media with PPC ads.

Social platforms such as Facebook already have all the details as people share all their details with facebook. While this is not great for your privacy (if any still exists), it is great for businesses who are looking to maximize return on investment from their Pay Per Click ads. If you search for something on a search engine, the related ads are shown in your facebook account.

With such precise demographic details available on social PPC, targeting your audience becomes so much more accurate.

PPC for Branding

Pay Per Click with banner advertisements are a great way to build one’s own brand. Banner ads with logos and taglines with, preferably a brand building and enhancing image helps a lot in developing a brand. With PPC these banners can be spread all over the internet, it can be featured on targeted websites and blogs, search engine ranking pages and even on social sites like Facebook or Twitter.

Brand building is much easier with Pay Per Click as you can control your budget and experiment with smaller amount and set daily spend caps. Rather than spending a lot of money on ads on a single day and finishing up your budget, you can spread your money over a longer period of time and get more exposure.

PPC for Traffic and Subscriptions

While there is no end of website traffic generation ideas that starts with SEO, various kinds of online marketing, emails, other forms of ads etc. but nothing can match Pay Per Click in targeting and effectiveness. PPC ads can target keywords, location, demographics and much more so that the target goals of subscription can be achieved easily.

PPC for eCommerce

Pay Per Click is used by large ecommerce stores for selling various items from around the world. PPC has a huge coverage and can cater to a huge audience instantly. Large ecommerce stores require diving a huge number of visitors and they need them to turn into customers real fast. PPC helps in this process and is the best solution available for large ecommerce sites.

PPC helps to generate an income cycle by which everyone makes money. But it brings the most profits to the one who does the Pay Per Click ads.

That is the beauty of pay per click, it can make money for the website owners who host your PPC ads but it makes you the most money as you get rewarded for the conversions which are much more profitable than a few clicks that are valued in cents.

The bottom line is there are many options in running a Pay Per Click campaign, but make sure you are watching the numbers to ensure your company is truly profiting from the campaign and as soon as you can drive natural traffic to your site, do so. For more information about content marketing visit my site www.BrianNewmark.guru.

by Brian Newmark

Brian Newmark is a content marketing expert with expertise in reputation and brand management. Newmark's has a tremendous portfolio of International Accounts, with a specific focus in the MENA region. Catering to high profile individuals, multi-national businesses, political figures and governments throughout the world Brian is able to both control what shows up on search results as well as public perception. To accomplish these challenging objective, Brian utilizes high profile media outlets, bloggers, third party sites, as well as cutting edge technology for sentiment and moderation. Brian has 20 years experience in the marketing field with more than 10 years in digital marketing. In that time he has run massive Pay Per Click campaigns, Social Media Campaigns, been a thought leader in Reputation Management, and led the way with thought provoking public perception campaigns. Recently, Brian Newmark has shifted his focus to monetization of high traffic websites. There are so many sites which receive high traffic, but the revenue generation is limited to the core business of the site, often overlooking cross marketing opportunities. In 2014 Brian Newmark co-founded Augment Marketing LLC with his long time associate Timothy Boyd. Together they are bringing new thought leadership to the digital marketplace. With an office in Radnor, Pennsylvania and partnerships in Saudi Arabia and India they are able to tackle nearly any marketing project. Visit their website at http://augment.marketing to learn more. In addition to staying busy in the digital marketing space, Brian is partners in Philadelphia based group of Indian Restaurants operating under the name Tandoor India. This gives Newmark an opportunity to mix his passion for marketing and his love of Indian food. Brian lives in Villanova, Pennsylvania with his wife of 18 years and his two children. In his free time, Brian enjoys travel, automobiles, jogging and time with his family.

Share your comment 39 responsesTO So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark.
  • Reply
    on 6 Nov 14 at 15:09 pm

    Please enjoy this post and let me know what questions you have.

  • Reply
    on 6 Nov 14 at 23:43 pm

    Yeah. It’s a very helpful and informative information. Brian Newmark is a professional individual who helps people to grow their business in the easiest and profitable way.

  • Reply
    on 7 Nov 14 at 0:04 am

    A good start to know reliable information regarding Pay Per Click. I was unaware about the knowledge of Pay Per Click. This content helps me a lot in order to know the reliable information regarding Pay Per Click. Specially, its benefits. A heartfull thanks goes for Brian Newmark.

  • Reply
    on 7 Nov 14 at 0:37 am

    Pay Per Click is the best option to increase traffic to any website. But I think ROI by Brian Newmark is another option which can help to increase traffic.

  • Reply
    on 7 Nov 14 at 3:01 am

    Hey I heard about you Brian Newmark, my friend recommended me to call you . They say that you, Brian, the best marketing expert! I send you message..

  • Reply
    on 7 Nov 14 at 4:39 am

    Thank you Brian Newmark for such a comprehensive articles about Pay Per Click system!

  • Reply
    sazzad hossain
    on 7 Nov 14 at 17:47 pm

    Very useful article.Like it.

  • Reply
    abulbashar
    on 7 Nov 14 at 17:49 pm

    I would really enjoy this post.

  • Reply
    on 7 Nov 14 at 17:52 pm

    I found this article very helpful. I would like to subcribe to a pay per click service for my association. It’s hard to choose the correct one. But it’s truly effective.For how long time should I keep it on? search engine results it’s a good way to see where my association site is?

  • Reply
    on 7 Nov 14 at 17:53 pm

    Interesting intel ,thank you for dropping some knowledge on us those who are in the beginning of it .

  • Reply
    on 7 Nov 14 at 17:53 pm

    PPC sounds great, but is it a quick way to earn? I’ve seen lots of them around and was wondering how fast you can earn money.

  • Reply
    on 7 Nov 14 at 17:54 pm

    Pay Per Click banner advertisements are really awesome.

  • Reply
    on 7 Nov 14 at 17:55 pm

    It is the best online earning site where payment is confirmed . You can earn by staying at home . I am satisfied with this site. Why dont you give a try?

  • Reply
    on 7 Nov 14 at 17:58 pm

    I’ve been thinking about using Facebook to promote my firm, but wasn’t sure which option to choose, you’re article helped me with my decision! Thank you.

  • Reply
    on 7 Nov 14 at 18:00 pm

    How much money you think I need to start a decent affiliate marketing business with PPC?

  • Reply
    on 7 Nov 14 at 18:10 pm

    I have heard about PPC networks and also worked with a guy from New York who used to make thousands of dollars every day by just working on PPC and CPA networks.My question is is PPC network program available for all the countries and if yes how to get qualified and make big income with these networks.

    Please guide me and it will be a great help.
    Thank you!

  • Reply
    on 7 Nov 14 at 18:16 pm

    i read a lot of click

  • Reply
    on 7 Nov 14 at 18:21 pm

    How much i can earn with pay per click ?

  • Reply
    on 7 Nov 14 at 18:25 pm

    i read and follow a lot of pay per click. This is something great,especially when it use for social media and when you want a immediate results. Is there any job on this site that can be done from Europe,Serbia?

  • Reply
    on 7 Nov 14 at 18:31 pm

    PPC can also be used to put advertisement on various related and targeted websites which helps in selling products

  • Reply
    on 7 Nov 14 at 18:31 pm

    That is the best tutorial about the pay per click program its very helpul

  • Reply
    on 7 Nov 14 at 18:33 pm

    very useful thank you

  • Reply
    on 7 Nov 14 at 18:55 pm

    Is there a PPC which pays its members by skill

  • Reply
    on 7 Nov 14 at 19:00 pm

    how much i can earn per day with PPC

  • Reply
    james
    on 7 Nov 14 at 19:05 pm

    My company has invested a great deal in PPC and as you rightly point out, just using it as marketing is no enough to get the results you want. You have to be actively watching and ensuring that you are getting the views and the visits to your site longer then simply a few seconds.

    • Reply
      on 25 Nov 14 at 8:24 am

      I could not agree more. Set it and forget it is among the biggest mistakes in the PPC industry. Thanks for the comments, keep them coming – Brian Newmark

  • Reply
    on 7 Nov 14 at 19:10 pm

    what is the best PPC site i can use to promote my web?

  • Reply
    on 7 Nov 14 at 19:17 pm

    One of the best on-line income which can be easily done by each and everyone who are willing to do.

  • Reply
    on 7 Nov 14 at 19:31 pm

    which is the best PPC network ?
    also thanks for this nice post

  • Reply
    on 7 Nov 14 at 19:32 pm

    brian newmark , can pay per websites supported in my country bangladesh.

  • Reply
    on 7 Nov 14 at 19:36 pm

    I want to make money online without investing. Is it possible in pay per click. If yes then how much money i can make in a day? I need to advertise some websites, Please provide us some good ppc sites where we can join and start working.

  • Reply
    on 7 Nov 14 at 19:40 pm

    This is a very nice article about PPC. I learn a lot of about PPC from this article. Thank you for this.

  • Reply
    on 7 Nov 14 at 19:40 pm

    What is Pay per click (PPC) and what are the unique features it have so that i can choose it. What are the advantages and disadvantages of it ?

  • Reply
    on 7 Nov 14 at 19:43 pm

    Very valuable article about pay per click and I read carefully about PPC for affiliates.

  • Reply
    on 7 Nov 14 at 19:43 pm

    How much is possible to earn monthly with a few good PPC?

  • Reply
    on 7 Nov 14 at 19:44 pm

    really useful one I read fully thanks too …

  • Reply
    on 20 Nov 14 at 23:33 pm

    So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark I’m often contacted by companies who want immediate results. There is no question that Pay Per Click is the fastest way to start driving targeted traffic to any website.

  • Reply
    MD Shahin
    on 21 Nov 14 at 0:25 am

    My company has invested with a good deal in PPC and as you justly imply, simply victimisation it as selling isn’t any enough to induce the results you would like. you’ve got to be actively observance and guaranteeing that you {simply|that you just} have gotten the views and therefore the visits to your website longer then simply a number of seconds.

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