Infographics are one of the best ways to bring boring content to life. As more online users focus their attention to engaging content and online video, infographics are still one of the most effective ways to gain readership, attention, and backlinks to your site. The reason for this is that they are quick and easy to view, while also being extremely easy to share.
In this article, we are going to highlight five working methods for getting the most out of your existing and future infographics to gain more backlinks to your site. Implement these tips and methods today to increase your backlinks tomorrow.
1 – Publish Infographics to Your Site
Once the infographic design process is completed, the first thing you should do is post it to your site, along with a 1,000+ word article to help it rank in the search results. By posting your infographic to your own site, this will make it easier for other people to find, share and source where the infographic is from — thus helping to increase your backlinks and search results.
2 – Add an Embed Code to Your Site
It’s one thing to get social shares for your infographic, it’s a whole new ballgame when you get other sites to post and link back to your site as a result of it. One of the best ways to increase your chances for getting a posting and backlink on another site is to provide your audience with an embed code. These are very easy to setup, as you are basically just providing your audience with an HTML code so they can pull the infographic from your server. If you still aren’t sure how to set one of these up, refer to this resource here.
3 – Convert Your Infographic into an Animated Video
As mentioned earlier, infographics are a great way to bring boring text content to life… however, video is still a platform that is quickly getting viewed more than anything else. For this reason, it would be a great idea to convert your existing infographics into animated video infographics. Another piece of good news is that that is actually easier to accomplish than you might think. Since all of the dirty work of collecting data and pulling it all together for your first infographic is already done, all you need to do is pass that information along to a design team and they can turn it into an interactive video. Once this is done, you can start taking advantage of all the traffic YouTube has to offer. Animated video infographics can also be embed within your existing blog and site content as well.
4 – Outreach to Other Sites in Your Niche
Something all site owners and bloggers already know all too well is that you can’t create content and simply hope for other people to just find it. Instead, you need to actively promote it and find new traffic sources at all times. A great way to increase exposure and backlinks to your infographic is to reach out to other sites within your industry. This can be done by contact site owners directly through their content forms, or running through sites that offer guest blogging and adding your own original content. No matter what option you choose, make sure to provide value to the site owners you are reaching out to. A good example of this would be to offer to provide them with a complimentary article for their sites, while also providing them with some nice paid social promotions as well.
5 – Contact Editors on Big Name Media Sites
To maximize the quality of backlinks you can potentially gain to your site, take the “outreach” approach mentioned above, but apply it to much larger authority sites within your niche and also include sites like HuffingtonPost, Forbes, Entrepreneur, Inc. and other big name media sites. The reason for this is two-fold of the content created for these sites are provided by outside writers (which publicly list the author and their contact info on all post pages), and that infographics can provide extreme value to these writers if you find ones that fit within your niche. In short, amazing and professional infographics are hard to come by, if you have one and reach out to these premium audiences, you might just get a super high-quality reference and link back to your site.
If you have any doubts about how impactful visual components are to online marketing and outreach, just take a look at these 37 marketing stats from HubSpot.
Using Infographics to Gain High-Quality Backlinks for Free
The greatest thing about content creation and promotion is that it’s not only extremely effective, it’s also relatively cheap to accomplish. Instead of outsourcing your marketing efforts, outsource your infographic design so you have a high-quality image that is more likely to get shared and accepted by other sites. These methods work extremely well and are being used by some of the top online marketers and brands in the world today.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.