Over time, the pay-per-click advertisement method has grown to be the most effective means of getting results online. Both small and big online brands have reached their target audience and get conversions while exploring PPC campaigns. On the other hand, several brands have exhausted their advertisement budget without getting ...
Monthly Archives: February 2022
How to Maximise Your PPC Campaigns for Results 28 Feb 2022
How Rank is Affected By Automation + How to Solve It 21 Feb 2022
It is no surprise that automation is now a norm in the PPC world. These days, as advertisers call for more granularity and depth, advertising platforms accept their requests by creating increasingly complex features which need more automation for their usage. This isn’t only pragmatic but also very much welcome. Giving ...
Why Should Your Business Consider Search Engine Advertising in 2022? 20 Feb 2022
Search Engine Advertising is one of the most important techniques for growing your business and consumer base that you may be overlooking. We’ll go through the importance and benefits of employing Search Engine Advertising for your business in this blog. Did you know that 98 percent of individuals conduct their research ...
3 Key Metrics to Understand Facebook Ad Performance 14 Feb 2022
Digital agencies today are now facing the same challenge as conventional firms faced in the past: their media and creative teams are segregated. Too often, the media team will send a request for “better” creativity to their design team without explaining why previous ads performed well (or poorly). The creative team ...
How to Optimize a Pay Per Click Account for a Specific Location? 07 Feb 2022
Before we get into the components of a local PPC account and why they matter, let us define what a local PPC account is. The basic definition is that it caters to customers in a specific geographic area. Local keywords and geo-targeting are used specifically in the localized PPC strategy. One might assume that only ...