The last pay per click advertising campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Sainsbury’s who had made a ‘Back to School’ campaign with a brand name that, at first, seemed pretty alien to me and new visitors being ‘Tu’. As well as this, the landing page ...
Monthly Archives: September 2015
Peugeot 208 – Analyse A Real PPC Campaign 03 Sep 2015
PPC Keyword Selection Tips 02 Sep 2015
There are many important aspects to the PPC campaign that have the potential to make or break it. One of these is obviously the landing page since this is the area where the conversion either happens or does not happen: it is the last metaphorical domino to fall in a PPC campaign. Another inherently important element of a PPC ...
Google Includes Three Search Adverts On Mobiles 01 Sep 2015
With the mobile industry constantly booming in usage due to smartphones, tablets and more, it has become apparent that Google, to keep up with this surge, have increased the amount of adverts that are shown on search results from two to three. Of course, this will both have pros and cons which I will go into in this article ...