The Purchasing Power of Women 04 May 2012
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There is no doubt that women are a driving force behind the business for some of the most successful brands and products in the world. For anyone who is not currently targeting their advertising efforts and campaigns towards women, you need to refocus your business and step up your game. The infographics below provided by MarketingZeus.com profiles just how important The Purchase Power of Women really is.
When it comes time to buy, women are often the decision makers and motivators.
Recently women have gained ground in earning, spending, and influence on household spending.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.
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