I get really pissed off when I see people putting up crappy display advertising banners in an expensive niche.  Are you putting up horrible pay per click ads?  This post will go into Horrible Remarketing in Expensive PPC Niche and how you can avoid it.

I have clients in hosting niche so I’m always paying attention to other companies and what they are doing.  This is one of the remarketing ads that I spotted last week for @myhosting website.

Can you see the wonderful photoshop that they did on his neck?  Who is the designer or company that let this slip though?  This niche is a $10-15 per click niche.  I’m sure this ad is converting wonderfully as far as CTR but horrible on the back end.  People want to see what idiot company is letting that picture get through.

Don’t get me wrong, I’m not faulting the hosting company for putting up the banner.  It’s a small detail but if you’re spending the money to get your ads clicked on, make sure that you take the time to check over all your banners to make sure that they are perfect. Heck, not even perfect but decent looking. Note: Myhosting is a really good company with great customer service.  They even made the list of Top 25 Hosting companies in the world voted on by 1000′s of bloggers.  I’m sure they’ll take this experience, learn from it and become 10x better at PPC for it.  It’s a simple slip-up, we all do it.

Tips for Remarketing Banners

1.  When you put up remarketing banners, check them out.  Have 3 people sign off on the banners before they can go live.  This is a sure way to ensure that nothing like above goes up!  Especially when you’re spending the big bucks.

2.  Always have 2 different ads running at the same time.  You always want to be testing ads.  I would recommend that you test 2 different banners for 2-4 weeks or at least 20K+ impressions.  This gives them enough time on the chopping block to really know what’s going on.

3. Segregate your customer from potential customers with different remarketing campaigns.  If you can dive down deeper than that, do it!

4.  Try and not clutter your banners.  You want a SIMPLE message on there.  You should be able to sell your company in 5 words.  So don’t put more than 5 large words on there if possible.  This isn’t always possible but try it.  Your ads will convert better.

5.  Put a boarder around your ad, not much but a couple pixels.  This will improve your ad.  I like to test out different colors.  If you check out some of my Facebook Ads, you’ll see that I love to test boarders on display ads.  It’s killer and will help your ads out ten fold.

Hope you have enjoyed all these tips.  Learn from others mistakes so that you don’t make them yourself.

John Rampton is a PPC Entrepreneur, Author, Founder at PPC.org & Blogging.org. Follow me on Twitter @johnrampton

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