Pay-per-click marketing, often referred to as PPC, is a big business. Many people use it to market their online businesses and earn money in the process. However, if you’re new to the PPC game, you might want to increase your knowledge of marketing tips and strategies.
Here are five basic tips for how to make PPC work for your company.
1. The use of negative keywords
Many people forget to focus on negative keywords because they’re too busy focusing on exact keywords when utilizing PPC marketing. However, negative keywords are just as important.
What’s a negative keyword? A negative keyword is one in which you specify the exactly locations where you do not wish your ad to appear. This helps to increase your PPC traffic by decreasing irrelevant searches.
2. Target your ppc campaigns
One of the most common mistakes people make using PPC marketing is forgetting to target campaigns to specific geographic areas. For example, if you don’t want to make your campaign to be an international one, you must remember to request that it should only be a domestic campaign.
Furthermore, if your target audience would be suitable for a very location-specific brand, such as Italian restaurants in Orange County, be sure to specify this information or risk losing PPC business as a result of not having the right parameters on your account.
3. Make sure landing pages and ads flow
When you send a visitor to an ad that has nothing to do or nothing in common with the landing page, it can hurt your ad quality scores. This can result in lower exposure each time someone clicks on one of your ads. In the mean time, you’ll be paying more money each time someone clicks on your ads.
For example, if the landing page is about pregnancy and fertility, the ad better be about the same thing or something along those lines. An ad about dog parks is not going to work with an infertility landing page, and that hurts your ranking and scores.
4. Use Google Analytics
You might think this a pointless exercise, but it’s not. Using Google Analytics will help you understand which of your ads is generating the most clicks and the most income. When you’re able to do this, you can reduce useless ads and copy.
Knowing what has the best outcome and makes the best results can help you increase your business and improve your marketing efforts. Campaigns such as this are hardly free of mistakes; they often need improvement, which is how Google Analytics can help you and your PPC business marketing campaign.
5. Test your ad copy
You can use multiple forms of copy on a rotating basis to see which works best. To do this, however, you must employ the previously discussed tips and strategies. For example, you won’t get accurate results if you take the time to place copy regarding kindergarten placement testing on an ad about car accessories.
Once you’re able to tell which copy is generating the most leads, you’ll be able to work more effectively, and increase page clicks to boost your income.
Pay-per-click marketing is a great strategy for people who can optimize their content and page views. To do this, tips and strategies from professionals will help significantly.
One of the most important tips to remember is that this is an industry in which things change at a rapid pace. You have to stay on top of the developments if you want to remain successful.
If you haven’t the time to dedicate to this kind of marketing campaign, your initial success will taper off over time.