PPC - Pay Per Click Management

It’s back! For all those that remember, I had created an article that featured a complete database of PPC articles from 2013. This article looked into every month’s round up of the best pay per click advertising articles from that month so, all in all, it really was a database of PPC articles. With it being the new year and one year on from the last database of PPC articles, it is time to do a databse of PPC articles for 2014. Get ready guys, this is going to be big.

 

Some Useful PPC Articles From January 2014:

• Why You Should Consider the Product Life Cycle in PPC
• The Different Types of PPC Adverts Out There
• 2 Approaches Advertisers Take in PPC
• 12 Useful Facts and Stats About SEO
• A Few Tips For PPC Users To Take Advantage Of…

 

Some Useful PPC Articles From February 2014:

• Pros and Cons of PPC Advertising
• [How to] Optimise Google Adsense Adverts
• Optimising Domain names in PPC Text Adverts

 

Some Useful PPC Articles From March 2014: 

•  Increase The CTR Of Your PPC Campaign
• Why Hosting Domains Is Important In PPC
• Keyword Selection in PPC
• 3 PPC Mistakes That Are Costing You Money
• The Most Important Factor That Affects A PPC Campaign’s Performance

 

Some Useful PPC Articles From April 2014: 

•  Applying The Boston Matrix To PPC
• 3 Different and Effective PPC Strategies

A Complete Explanation of PPC Search Adverts:

• Image Adverts
• Text Adverts
• Landing Pages
• Keywords
• CTR
• CPC

 

Some Useful PPC Articles From May 2014:

• Pros and Cons to Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC Advertising)
• Applying Ansoff Matrix To PPC Campaigns
• Is Online Advertising Encouraging Ad Blockers?

Analyse A Real PPC Campaign Series:

• Nike Football 
• Sony Entertainment
• ASOS

 

Some Useful PPC Articles From June 2014: 

• Why A High CPC is Good in PPC Advertising
• 3 Reasons PPC Campaigns Fail
• How To Differentiate Your PPC Campaign From Your Competitors
• A Check List Before Starting a PPC Campaign

Analyse A Real PPC Campaign Series:

• Shade Station
• Olay
• Search adverts for ‘making money online’

 

Some Useful PPC Articles From July 2014:

•  Adsense Update (Adsense 970×250 and 300×1050 Advert Review)
  
• The Range Of Extensions in PPC Part 1 and Part 2
• What Ad Extensions Should You Use In PPC?
• What Makes A Successful PPC Advert?

Analyse A Real PPC Campaign Series:

• Blurb
• Thomas Cook
• BookF1 

 

Some Useful PPC Articles From August 2014:

• 3 Mistakes to Not Make When Creating a PPC Advert
• The Journey a Web User Takes Through PPC
• 3 Elements to a Successful PPC Campaign

Analyse A Real PPC Campaign Series:

• Wren Living
  
• Battersea 
• SammyDress

 

Some Useful PPC Articles From September 2014:

• Two Questions Answered About Pay Per Click Advertising
• What are the Best Ad Extensions to Use?
• 3 Errors Advertisers Make In PPC

Analyse A Real PPC Campaign Series:

• Fitbug
• Ralph Lauren
• Gillette
• Android Wear
• Tesco vs Sainsbury’s

 

Some Useful PPC Articles From October 2014:

• 3 Silly Mistakes To Not Make In PPC
• [How to] Stop Your PPC Search Advert Failing
• Constructing The Perfect Tweet To Gain Clicks
• 9 Ways To Improve Your PPC Search Advert
• 3 Reasons To Repeat Your URL In a PPC Advert

Analyse A Real PPC Campaign Series:

• Chiltern Fireplaces
• Halloween Costumes
• Natoora
• Lovell Soccer
• ‘switch bank’ PPC Adverts

 

Some Useful PPC Articles From November 2014:

• PPC Search vs Display Networks
• How Many Keywords Should You Have In Your Ad Group?
• Google Contributor – A Way To Block PPC Ads
• Let’s Talk About Google Contributor…

Analyse A Real PPC Campaign Series:

• Sainsbury’s Xmas 2014
• JC Penny

Some Useful PPC Articles From December 2014:

• Here are a Few PPC Tips
• Should You Include Negative Keywords In Your PPC Campaign?
• Best Landing Pages For a Christmas PPC Campaign
• Here are Some Common SEO Mistakes

Analyse A Real PPC Campaign Series:

• Haig Club
• Ted Baker
• Find Me A Gift

 

Wow, there we have it! The best articles from 2014 delivered to you in one article. I hope 2014 was a great year for you and I hope you all had a great New Year!