One of the most important ways to grow your business over time is to adapt with the many changes that comes with internet marketing. In the beginning there was basic HTML web sites, now we have social networks, blogs and mobile advertising. The site concepts have changed, but one this has always stayed the same… and that’s the ability to advertise to your audience through the use of display advertising.
Banner were king in the 90’s and they still flourish across the internet today, and now in even more sizes and prominent locations than ever before. When you think about the sheer volume of impressions and banners ads being spread across the internet in any given minute it’s quite amazing.
Bonadza i
s one of those display advertising companies that is taking advantage of the massive growth and lead generation being done through banner advertising. Not only are they pushing over 15 billion impressions ever month, but they also have a world wide reach to over 190 different countries.
In addition to the 40,000 web sites that are in their portfolio of sites that you can display advertising on, they also offer premier advertising on some of the most well known web sites in the world that we all visit on a daily basis. These names include ebay, DailyMotion, Los Angeles Time, Boston.com, FoxNews and more.
If you’ve ever want to get into display advertising or expand your current reach on your ad campaigns, you will find great value in this walk through.
Creating Your Display Ad Campaign with Bonadza
If you’ve ever created an ad campaign on different advertising platforms, you will already know that they are all not created or look the same way. Some platforms rely heavily on their looks to impress their advertisers, while lacking in the reporting and targeting areas. Bonadza doesn’t care about impressing you with their looks, but instead lets the numbers speak for themselves. The Bonadza backend is extremely simple and easy to walk through when setting up an ad campaign. No glitz or glamor… just pure campaign management.
Using Bonadza to Create a PPC.ORG Ad Campaign
The best way to show you how the Bonadza backend and system works, is to actually walk you through the process. In this example we are going to create an ad campaign for PPC.ORG and how we would upload creatives, select our audience and manage our spending budget.
The first thing you will need to do is “Create Campaign”, which will allow you to then fill in the details of your site and upload any creatives for your campaigns.
After creating your campaign you will need to find some relevant sites for your display ads to appear on. You can sort through the list by category or selecting each based on their url name. You will see multiple urls below which I decided to use in this ad campaign. The default setting for display ads is at $1 CPM, but you can go higher or lower and play around with the numbers to get the best results for your campaign.
The last step in the process is to upload your ad creative. For this PPC.org example I created a quick 728×90 banner and uploaded it to the system. Since many ad campaigns and offers has banners of all sizes, it would be best for you to add as many creatives as possible and see which back out with the highest click rates and conversions. The ad system currently supports six different display sizes, which are 20×600, 160×600, 300×250, 728×90, 700×500, and 300×600.
Once this is complete you can confirm everything on your ad campaign and start serving your creatives across thousands of sites on the internet.
Expand Your Ad Reach with Bonadza
As you can see, Bonadza has one of the easiest platforms for quickly creating ad campaigns and getting your display ads out on the internet.
Another important thing to point out is that a great majority of media buyers are using display ad networks to promote affiliate and CPA offers. This means they are running cost per action offers from ad networks and pushing them on a display basis and getting paid every time a user completes an action. While this is a great business model to use, some display networks aren’t as thrilled with this process.
Bonadza however is more than happy to accept internet marketers into their display networks and are extremely friendly towards the user of CPA ads running through their system. This means if you are finding success with weight loss, gaming, downloads or other affiliate offers, you should try your luck with display advertising as well.
Zac Johnson
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.
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