Click Through Rates, in short called as CTR. It is a significant factor while maintaining Pay Per Click ads. Click through rate is important for an accounts because it directly hits the hits the score of earning through clicks and maintains quality. Most of the people working with Pay Per Click ads must be dying to know “How to increase your CTR in your pay per click ads”. Don’t worry if you are being paid a little from you pay per click ads. Here are some killers tricks to boost your CTR and earn earn a huge amount from your Pay Per Click Ads. In the continuation of this article we’ll guide you How to increase Your CTR in your pay per click ads. Read on….

How To Increase Your CTR in your Pay Per Click Ads ?

Why CTR Matters?

Click through rate is important aspect to maintain quality of the click and to earn more from pay per click ads. It maintains quality and it helps to maintain good Ad position in the search results as well. The highest click through rate will not be awarded by the pay per click service provider. It is what we make for our Ads. Click through is an important aspect of earning Google Adsense revenue. It can be improved based on too many factors and the same factors can even decrease it, if chosen a wrong track. Increase in CTR means, increase in click revenue. So, if you wanna increase your earnings follow this guide ”how to increase your CTR in your pay per click ads

Factors Effecting CTR:

There are many factors that effect CTR on an Ad. It includes Keyword selection, Ad placement, CPC, Ad designing, Keyword focussing And many more. It is always considered to choose a keyword with high CPC and low competition. For instance, if you are selling Apple products and if you consider Apple as targeted keyword, it don’t even pays pea nuts. So, always choose a keyword with low competition. Moreover, the Ad placement is an important factor to increase CTR. The Ad banner must be attractive and the color of the Ad must reflect to the eye of the visitor. You know? Designing Attractive Ads drives visitors towards the Ads.

So, to increase the CTR we have explained below the concept “How to increase your CTR in your Pay Per click Ads”

Selecting Unique Keyword:

Keyword matters in every aspect of the site. A keyword with high CPC pays good when the visitor clicks on ad entering through that keyword. Adding relevant search keyword is an important factor to drive traffic and using attractive ads draws the visitors towards it. Make sure that the keyword chosen and the advertisement are relevant to each other. If the targeted keyword doesn’t matches the Advertisement, it makes the visitor quit the page. Neglect competitive keywords and opt to those which describes your Ad in ease. Targeting keywords with high competition also pays, but we may get too little clicks with high CTR. But, high competition is a risky task for a newly started site.

So, finally we can conclude that the Keywords is an important factor to earn large number of clicks and to increase CTR of the Pay per click Ads. Follow every step of this guide ”How To Increase Your CTR in your Pay Per Click Ads”

Attracting Sitelinks:

You might have seen sitelinks in Google. But, only few ranked sites will be awarded with the sitelinks by the Google. Sitelinks acts as a main factor to attract the visitor. Displaying the sitelinks like About Us, Contact Us, Free iPhone, and many more you can make use of. Using these type of links attracts the visitors to view the inner content of the site. Make sure that the content must be relevant to the site link appeared in the search engine. Always target your goals through sitelinks and drive visitors through search engines. Consider following the every step of this guide “How To Increase Your CTR in your Pay Per Click Ads”

Good Traffic:

The most important factor is getting traffic. Without getting visitors How can an Ad get clicked? So, traffic matters everywhere. Search engine optimization and keyword optimization drives huge traffic to the site. Try to divert the traffic from every page to the Ad you are targeting and it may increase your CTR. But, it is a difficult task to drive visitor from on page of the site to the other in the same site. So, place links of your pages in between the articles and build a web of links in your site. Don’t prefer paid traffic because, most of the service providers sue bots to drive traffic to your site. Clicks by bots are of totally use less and pays nothing to you. Making these attempts may even destroy you CTR rate completely rather than improving.

Add TradeMark And Registered Symbol:

Adding TradeMark or registered symbol makes your Ad look professional. It makes the visitor to trust the Ad service provider. Trust is more important to drive loyal visitors. Moreover, if you add TradeMark symbol, no other companies will try to compete or Advertise your product. It act an important aspect to decrease the competition and drive huge traffic. It is the most significant on in this guide ”how to increase your CTR in your pay per click ads”.

More Factors To Attract Visitors

Selling Reviewed Products:

Selling the reviewed products makes the visitor to trust the review and thus it makes us an earning. So, Always review a product that you are targeting and make sure that the rating is at least four out of five. By looking at the rating the visitor may get satisfied and click your designed Ad, thus increasing your click through rate. This trick of reviewing even works in affiliate marketing. We can drive our visitor through our affiliate link to make some earnings. So, it is always considered to review the product before advertising it. Attract visitors by top rated Products. And do not choose a product with least rating as no visitor dares to buy a product with least rating. But, in case of Google Adsense the reviewing doesn’t matters. Only the keyword with which the visitor entered the site is important with Google Adsense. It is one of the important aspect of this guide “How To Increase Your CTR in your Pay Per Click Ads”

Ad placement:

The placement of Ads is an important aspect in this guide “How To Increase Your CTR in your Pay Per Click Ads”. The Ad selected and targeted must be bigger in size. Adding attractive colors and designs in the Ad makes the ad looks unofficial but it attracts some of the users and increase your click through rate. Repetition of the Ads increases your CTR with ease but, make sure that the site doesn’t look unattractive. Some of the visitors hates placing Ads between the content. So, take care that your site’s reputation should not get damaged. Do not repeat the same Ad in every page and post. It makes the visitor ignore as he/she might have seen it in your site in past.

I suggest you to place the Ads in place like below the drop down menus, below any buttons, Below social sharing buttons. Always choose a best location to place the ads and choose clickable areas. Use sticky side bar and insert the Ad in the side bar. These tricks may increase your click through rate a little. Placing ads in these mentioned places provides a little chance to get clicked by the visitors. And don’t neglect to consider every step of this guide “How To Increase Your CTR in your Pay Per Click Ads”

Quality Score:

Quality score is an important aspect of the guide ”How To Increase Your CTR in your Pay Per Click Ads”. Getting huge number of clicks with low quality pays nothing. So, it is always considered to maintain the quality of the score. If your Ad does’n appear in the first page of Google, you may face the less traffic, less quality score and thus less click through rates as well. So, in case of Google Adsense it is very important to appear in the first page. But, coming to the case of Pay Per click services the matter is different. No matter where the traffic is from.

Keep Experimenting:

Do not step back while playing with CTR. Always keep experimenting and you may reach your estimated position soon. Maintain patience as no one can become a Midnight billionaire. But, while experimenting with Google Adsense. take care that your account may not get blocked by Google. I suggest you don’t play with Google. Search engines are more smarter than you. So, follow this guide “How To Increase Your CTR in your Pay Per Click Ads”

Final Words:

The guide ”How To Increase Your CTR in your Pay Per Click Ads” provided you various tips to increase Click through rate of your pay per click ads. So, consider every step of the guide and you may find your Pay per click earnings reaching the sky.

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

Share your comment 1 responseTO How To Increase Your CTR in your Pay Per Click Ads.
  • Reply
    on 8 Oct 12 at 8:29 am

    nice article and informative very helpful

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