Why You Need To Start Using Mobile PPC 16 Apr 2013
The stereotype with pay per click advertising is that it is only for those with computers to click on and experience. Is it true that the majority of advertisers still only use PPC targeting it at desktop browsers. I guess a reason for this is because publishers don’t optimise their websites for mobile browsing and don’t include mobile PPC adverts (I am one of many that does this unfortunately! AskWillOnline.com hasn’t been optimised for mobiles as much as it could be). However, the main reason people only target desktop browsers in PPC because that is the way it has always been since the start of AdWords back in 2000 (people are not use to change). I am here to tell you that you might want to rethink your strategy in PPC: mobile PPC is not a bad idea after all…why?
Mobile Is Becoming More Popular
This is the truth: mobile devices are taking over the internet. I am an example of this. I use my iPhone to check just about everything nowadays: the only reason I use my Samsung Chromebook and laptop is to make articles and keep up with my blogging life. The internet has become more accessible to everyone because of the mobility of technology. Look back around five years ago when the first iPhone came out. We would never think we would be asking our iPhones most questions now which it could answer (being Siri). This has meant that a new audience has been emerging to target: the mobile market and it will continually grow. With technology becoming forever cheaper, more and more people will find it easy to go online and therefore view PPC adverts.
Conversions Are Easier
Smartphones are great because they simplify things that laptops do so that it is all there at the touch of your finger. Sometimes, with computer desktops, conversions can become difficult to obtain for the fact that everything on computers are that bit more confusing and in depth. With smartphones:
- You have a smaller screen therefore less distractions.
- The cursor is your finger which is completely natural.
- Apps and mobile designed landing pages can get create conversion rate especially if you are asking just for a touch on the screen.
Experiment With Mobile PPC
For all those PPC advertisers that have stuck with just desktop PPC, you should seriously consider mobile PPC for the above reasons. However, it is also a good idea to try it out to see if it produces better results than your desktop pay per click campaign. For example, you may have been asking for publicity as a conversion through getting your web traffic to tweet your landing page. With mobile PPC, the conversion rate will be far higher due to most tweets coming from smartphones and tablets. This makes clear that you should make sure your campaign is ‘tailor-fitted’ to the type of device your target audience will be viewing your advert from.