Why should you pay attention to the Dimensions tab in AdWords?  If you aren’t using this tab you are missing out on seeing some of the great PPC trends that are happening in your account.  Paying attention to everything that is going on in your PPC account will help you to know what is going on and maximize your account.

As you will see you can look at everything from

All of the above features in the Dimensions tab in AdWords help you to know what’s going on in your account.  This will help you to dive deep into the time people click on your ads, the conversion rates in your PPC account, the reach and frequency for your account.  The destinations URL’s that are working the best.  The demographics and where the people are located based on their geographic location in the world.   The next is the user locations and where they are located.

My favorite dimensions tab is the search terms that people are searching.  When you’re bidding on terms you see that they are bidding on terms.  In this tab you can see exactly what they are searching for with Google.  You need to pay attention to this and find words that you’re bidding on that you shouldn’t be bidding on.  For example if you are bidding on keywords that make no sense for the keywords that you’re bidding on.  You shouldn’t be bidding on them.  You can go see which words you’re paying for, if you don’t like them you can add them to negative keywords.

Go to Keywords tab and scroll down to the bottom and click on “Negative Keywords” where you will be able to enter in the keywords into the specific Campaign or AdGroup that you don’t want to see clicks from.  By doing this it will help you to optimize your account and get even better numbers then before.  This is a process and can sometimes take a bit of time.  So be very patient and return and repeat this process  often.

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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