AdWords Dimensions Demographics Tab 18 Nov 2011
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The Display Network is a great way for you to get people looking at your different ads. The Dimensions Demographics tab provided by participating publishers like MySpace.com and Friendster.com, includes age and gender categories for your impressions, conversions, and clicks.
You can use this information to help you determine this sites that are of greater value to your customers. For example YouTube is one of the top sites but it looks like it’s not performing so I will most likely pause the campaign.
John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton
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