Local advertising has been one of the most effective ways to not only make money for online marketing companies, but also an extremely effective way for local retail businesses to increase their exposure and customer base. There are plenty of companies out there that offer local advertising and seo services to improve your ...
Latest news in Display Ads
Local Search Engine Advertising with Findology 21 Feb 2012
How To Make Unstructured Data Actionable In Display (Part 3) 11 Feb 2012
Making Unstructured Data Actionable In Display The unstructured data is still valuable as it already provide important information’s such as optimization, Keyword level bidding, and reporting. With the help of the latest Demand Side Platforms (DSPs), marketers can take the advantage from unstructured data as Demand Side ...
How To Make Unstructured Data Actionable In Display (Part 2) 11 Feb 2012
Search Marketers The search marketers are very well aware of this fact so, they never try to group hundred or thousands of keywords in one segment. Keywords data if groped in one segment will not help them to know the click through rates, individual impression volumes, cost per clicks, and conversion rates of each keyword. To ...
How To Make Unstructured Data Actionable In Display (Part 1) 11 Feb 2012
With the advancement in science and technology, there is also advancement in display marketing as well. Things are changing day by day and the real time bidding and other advances have improved the performance and precision of search advertising to display. Similarly we will soon have a new era of unstructured data as well. ...
What is PPV Advertising? 31 Jan 2012
Everyone is always talking about PPV and CPV advertising and how there is so much money to be made, but many people really don’t understand what PPV advertising is, or how it even works. Let’s get some things straight for those who still aren’t sure how PPV advertising works. What is PPV Advertising? The ...
AdChop – Online Advertising Case Studies 09 Jan 2012
The only thing more fun that looking at your own banner and ad campaign results, is seeing others display their results for your. The concept of testing different banners and ad copy and seeing which people actually click, and why, is always quite fascinating to marketers of all types. A new web site I just came across, called ...
How to Get the Maximum Benefits of Google AdWords 22 Dec 2011
The internet is a great place to market your products and services. The internet has no geographical boundaries and you are able to reach people from all corners of the world. AdWords is one of those tools offered by one of the most well-known websites on the internet; Google. This works by placing advertisements on the ...
Contextual Pay Per Click Advertising with INTENTclick 16 Dec 2011
The thought process of monetizing a blog or web site can be quite confusing and complicating for any site owner. You want to make money with your web site, but you don’t want to jeopardize your traffic with a bunch of banner ads on your site. You might even already be making a few dollars with Google Adsense or ...
Three Great Resources to Find Any Banner Creatives 11 Dec 2011
When it comes to display advertising, you will usually look through the creatives provided by a web site or the affiliate network that you are working with. Unfortunately, many affiliate networks will not provide you with all of the creative that may be available. In this post we will show you three different sites that will ...
Moat Ad Search – Quickly Find Competitor Banners Ads 11 Dec 2011
It’s quite amazing with some of the tools that are available for free to marketers these days. Remember when you had to scour the web to find what you were looking for, or even worse, have to pay a hefty fee to use high end management or search tools? A recent site that I came across is called Moat Ad Search, which allows ...
New AdBrite Targeting Features 08 Dec 2011
When it comes to advertising, you want to make sure you can reach everyone that falls into your demographic targeting. AdBrite has been a well known, but also a hidden source of quality traffic for many advertisers over the years. Through their targeted advertising and reach to billions of impressions, AdBrite has a great ...
How to Optimize Infolinks for Higher CTR 03 Dec 2011
If you’ve ever run a web site or blog, and wasn’t sure how to start monetizing and making money with your web site, you have two immediate solutions. Google Adsense or InfoLinks contextual advertising. Both methods offer a hands off solution for managing links and placing revenue generating links on your site. Many ...
How to Improve Your Mochi Media Ad Performance 26 Nov 2011
We previously reviewed how you can start making money with Mochi Media ads self serve platform. Now we need to cover how you can improve your ad copy and get people to start clicking. Once you go live with a campaign, you should start receiving traffic. The amount you receive will depend on what countries, game categories and ...
Three Different Self Serve Advertising Platforms to Profit From 24 Nov 2011
Self Serve advertising has been one of the hot trends over the past couple of years. The idea of creating an ad campaign and waiting for an ad team to create your ad, and waiting on someone to make any changes or even provide you with sales/stats tracking, that is just a thing of the past. Now, thanks to more advertising ...
Mochi Media Self Serve Advertising Network 24 Nov 2011
When it comes to advertising online, it’s all about monetization, creating the best ads and targeting to the right audience. One ad network that is somewhat under the radar, but doing well for many advertisers, is Mochi Media, which is focused on in game and game related web sites. Let’s take a look at how you can ...
PPC Taffic Dropped Due To Not Hitting CPA 22 Nov 2011
So the other day I was stumped. I have an account that I’m currently trying to hit a specific CPA through the Google AdWords system. I’m trying to hit a CPA of $50. This is a new account that we just took over in the past month. They’ve always been in the $35- $40 range over the past 14 months of the ...
