Google AdWords is a powerful tool for those who are interested in using PPC campaigns to market their products and services. This is done by every business owner and entrepreneur as they need customers to grow as a business and to realize the profits they need to stay in business. The internet is one of the main tools used by persons who are running and operating businesses these days as it has the ability to reach far more people than Television, Radio and Print marketing, maybe even more than all three combined.

You can get a piece of this PPC pie too but there are a number of PPC tips and tricks that can help you to get the most out of any campaign that you choose to use. It is of your best interest to find out what these are so you can use them to your fullest advantage.  You first need to set up an account with AdWords and to help you with that I have compiled a set of steps below.

  1. Search for the term “Google AdWords” and visit the website. Look for the phrase “advertising programs” at the bottom of the AdWords web site. Click on that and follow the instructions that come up on the screen so as to set up your account. You will need an email address and it doesn’t need to be with the Google email client.
  2. After creating your account you then select “advertising programs” again and you will be prompted to enter you credit card information. You will not be charged right away but the information will be securely saved for future use.
  3. Next all you need to do is design an ad. You can do this yourself if you have the necessary skills or outsource to a freelancer that is a professional in creating advertisements. This could be a better option as you will be able to get a professional looking ad for a fraction of the price it would cost you to get it done by an advertising firm her in the United States.
  4. When you are just starting out you should start small. Yes AdWords has a high success rate but that is when it is used properly. For example if you choose the wrong keywords for your niche or website you may not see the results so it is best to start out small and see where you need to improve and once you see the system working you can increase the amount you are willing to use per day. That means that if you choose to make your daily limit $20 after $20 worth of clicks you won’t receive any more visitors. This probably sounds like a drawback but it helps to keep your expenses low especially when testing out the system so that you don’t spend too much money on clicks that don’t turn into sales.


There are a lot of sources out there for you to get the information you need in order to ensure the success off your AdWords PPC campaign.


John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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