PPC - Pay Per Click Management

You always need to make sure that you are viewing the URL’s for each and every URL’s.  When you know know what landing pages are working for different keywords.  The key to converting is to know everything that’s going on with your PPC account.  If one of your keywords is converting better with a certain landing page, and another is converting with a different landing page you need to know this information.

When you know the destination URL that is converting you will be able to send keywords that are under-performing to performing landing pages.  By knowing all your landing pages are converting with keywords you will be able to earn more money.  Below are tips on how to enable and see everything that’s going on with your destination URL’s for individual keywords.

1. Enable the Destination URLs column for your keywords tables
   1. Sign in to your AdWords account at https://adwords.google.com
   2. Click the names of the campaign and ad group you want to edit.
   3. Click the Keywords tab within the Campaigns tab.
   4. Click the Columns button above the statistics table.
   5. Click Attributes, then add Dest. URL.
   6. Click Save when you’re finished.
2. Edit your Destination URLs inlineNow that you’ve enabled this column, you can edit your Destination URLs inlinefrom the Keywords tab of any ad group:
   1. Click the URL you want to edit within the Destination URL column.
   2. The editing field appears. Enter your new URL.
   3. Click Save.

Enabling this will show you what are the landing pages for each and every keyword that you are using.  This will help you make more educated decisions each and every time that you change up something in your AdWords account.