It is every marketers dream: a successful PPC campaign. There are many ways you can go about creating a profitable PPC campaign.  You could create an eye catching advert which has a high conversion rate of sales. You could learn from the mistakes of others to benefit yourself and your campaign. Whatever way you choose, there are a few mistakes most PPC marketers make when creating their campaign stopping it from becoming profitable. With Christmas looming closer and closer, every mistake you now make will be amplified by the huge increase in traffic and spending. Therefore, it makes absolute sense to minimise the mistakes you do in your PPC campaign.

Over the last few weeks, I have been talking about mistakes related to your knowledge and expertise in PPC. This, as well as being helpful, doesn’t strictly apply to every PPC marketer out there. Without knowing, most of the mistakes people make are simply down to themselves…

Mistake One – ‘Don’t really want to spend much’

For anyone entering advertising online will see it as a waste of money. Why? Your spending money for results that may or may not be there. You don’t know if that click was a fraud. You don’t know if you are getting your money’s worth. You don’t know if it is being profitable to you at all even with indepth statistics.

However, many new advertisers won’t realise the full potential of PPC. Spending a few dollars or pounds on a campaign will have little to no impact at all. PPC only really works on the big scale. Think of it as wholesale buying. Buying separate items will cost more than bulk buying. The same can almost be applied to PPC too.

Mistake Two – ‘I just want to give PPC a go’

This is a big no! Don’t ever enter PPC advertising wishing to ‘give it a go’. It is the wrong approach. You will be creating your campaign which low expectations are you are simply ‘giving it a go’. Low expectations will cause your PPC campaign to be not as effective. You won’t have the determination to improve it when the disappointing results to your campaign come in. Don’t get me wrong, the best way to learn new things is to try it out. Just if you are going to try it out, at least try hard.

Mistake Three – ‘I haven’t got the time to be an expert at PPC’

This is the most common mistake of new PPC advertisers and even existing ones too. If you think you haven’t got the time for PPC, you would have failed before you even started. PPC is one of the most easy ways to advertise online (that is one of the reasons many people use it!) and cost effective providing maximum profit results.

Fact: Every PPC advertiser started a newbie once in their life. 

Therefore, every PPC advertiser learnt how to become an expert too. Using the PPC programs, reading articles online, analysing results all contribute to making you an expertise. Again, think of PPC as a job. To become good at certain jobs, you have to learn the job by doing it. PPC applies exactly in the same way. You can’t learn how to use it before you have truly used it. Once you have used it, you will then realise how time-efficient PPC is as well. A whole campaign can be created in under 20 minutes. Never would you be able to do that with any other advertisement type.

What I want to get across to you today is that PPC isn’t just theory and practical. It’s psychological too. Not having the right state of mind when creating a PPC campaign will make it very difficult to make it become profitable. Competitors are constantly competing for ad space on websites: a non-motivated advertiser will literally get brushed aside. Having read this, think to yourself:

• Have I done enough to achieve the results I want in my PPC campaign?
• Have I learnt from experimenting and using PPC?
• Am I determined enough to use PPC to become profitable?
• Am I using PPC not just to ‘try it out’ but as a source of good advertising?

If you can answer all of the questions above with a big fat yes, you will be that bit closer to becoming an profit making expert in PPC advertising.