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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

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Should You Be Worried About Click Fraud?

Should You Be Worried About Click Fraud?

Click fraud is unfortunately something that will affect every advertiser and publisher of pay per click advertising. The problem with click fraud, though, is that many people feel it is out of there hands to control and it and PPC programs are not doing good enough jobs to get rid of it completely. So when I come across people that are genuinely worried ...

Coral – Analyse A Real PPC Campaign

Coral – Analyse A Real PPC Campaign

The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Party Delights, who had looked to capitalise on PPC traffic with Halloween coming close by. What we found was that the search advert was different from the competition (which could work in their favour to help them stand out) and they had a well optimised landing ...

4 Universal PPC Landing Page Tips

4 Universal PPC Landing Page Tips

I will repeatedly stress that the landing page in a pay per click advertising campaign is one of, if not the, most important aspect of the whole campaign. This is because it is the element of the campaign where the actual conversion takes place which will determine how cost effective your whole campaign is. Yes, there are lots of elements to a successful ...

Bing Becomes Profitable For Microsoft

Bing Becomes Profitable For Microsoft

To be honest, this has been a long time coming. Ever since Microsoft created their own search engine, Bing, on June 1st 2009, has struggled to make a profit. This is not really that surprising since with new products and services, there is always going to be a cost to get things rolling which is replenished over time as the essay writing services goes on ...

Party Delights – Analyse A Real PPC Campaign

Party Delights – Analyse A Real PPC Campaign

The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Euro Car Parts, who did not have the best of campaigns in general since both the search advert and landing page Euro Car Parts used had areas of improvement to them. In this article, with it getting ever closer to the 31st October, I thought it would be a good idea to see ...

3 Generalized Tips For PPC Advertisers

3 Generalized Tips For PPC Advertisers

We have all had that time on the internet where we want to browse a topic and simply digest information in an easy and painless way. This is usually where my articles on PPC tips work well as they highlight quick and easy tips to implement into a PPC campaign that the vast majority of advertisers can use. Progressing on from this idea, here are three ...

Base Your PPC Strategy On The Age Of Your Product

Base Your PPC Strategy On The Age Of Your Product

In pay per click advertising, there are potentially hundreds of variables you can change that will impact the overall success of your campaign. For example, you obviously have the CPC, keyword selection, landing page, search advert and more which all have many things you can change about them. For some advertisers, they feel if they look at some essay ...

Euro Car Parts – Analyse A Real PPC Campaign

Euro Car Parts – Analyse A Real PPC Campaign

The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was IG’s who appeared to have a well optimised search advert – for the landing page, that was where things started to go downhill. The problem I have found with analysing the last 5-10 campaigns in the series is that the campaigns tend to have a good search ...

High CPC vs Low CPC in PPC

High CPC vs Low CPC in PPC

There are many factors that will affect how successful a pay per click advertising campaign will be. For example, there is the landing page, the advert and the keywords you select to target your campaign to reach a specific audience. Another element is the CPC or Cost Per Click you use to bid for the keywords you are targeting. For some advertisers, they ...

Some Useful PPC Articles From September 2015

Some Useful PPC Articles From September 2015

Another month has come and gone which means, for PPC.org, another round up of the best articles published about all things pay per click advertising. August mainly looked into how to optimise different types of landing pages. However, as well as this, there was an interesting article about Ezoic with it being an update to the service that claims to ...