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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as FreePoemAnalysis.com and RestoringMamods.com You can follow him @willGreeny.

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Currys – Analyse A Real PPC Campaign

Currys – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from 1&1, who had a ‘mediocre’ search advert with a few questionable areas but a brilliant landing page. However, even with the brilliant landing page, the whole campaign would have suffered due to the average search advert – I like to think of a PPC ...

3 Reasons To Bid On Your Own Brand Name

3 Reasons To Bid On Your Own Brand Name

PPC is an effective tool to target certain web users based on what they have searched for in search engines. These keyword terms are usually specific and niche, to aim the adverts to appear for the web users that are most likely to click onto the advert and convert on the landing page. However, should you also bid for other keywords such as your own brand ...

Why You Should Include Your Brand Name in PPC

Why You Should Include Your Brand Name in PPC

Making a search advert in PPC that boasts a high click through rate is a task every advertiser will have to go through. There are many tips and tricks you can implement into your text advert to make sure it attracts the attention of the web user and gain that valuable contextual click onto your designated landing page. However, it seems in the world of PPC ...

1&1 – Analyse A Real PPC Campaign

1&1 – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ticketbis for the Rio 2016 Olympics, who had a well structured PPC search advert but a very disappointing landing page that, on the whole, looked lazy in design and not optimised at all for PPC traffic. Considering the market online for hosting ...

3 Tips To WordPress Hosting

3 Tips To WordPress Hosting

It seems there is a lot of talk on the internet regarding what company is the best hosting platform for WordPress websites. However, as much as this is important when choosing your WordPress hosting, even more important to that is how you use your WordPress hosting. For me, I did not really care what company I went for when it came to WordPress hosting ...

3 PPC Mistakes That WILL Cost You Money

3 PPC Mistakes That WILL Cost You Money

On the front of things, pay per click advertising looks a relatively simple form of online advertising for which anyone can use and gain contextual traffic from. As much as this is true, to truly take advantage of the flexibility and cost efficiency of PPC advertising, a PPC campaign has to be optimised correctly. If a PPC campaign has not be created in the ...

ticketbis – Analyse A Real PPC Campaign

ticketbis – Analyse A Real PPC Campaign

The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ieuanthelionshop.co.uk, who had created a good search advert but suffered some drawbacks when it came to their landing page for which did not utilise the main central area the web user would first look at. With the Olympics in Rio, Brazil, just starting I thought ...

3 Effective Google Adsense Tips

3 Effective Google Adsense Tips

Google Adsense is a great way to make money from websites generating traffic. Anyone can start a website and start using Google Adsense to generate revenue from that website – I think this is what makes Google Adsense so effective and used by so many people worldwide. When it comes to optimising your adverts and all of the many other different ...

Brand Name Promotion – PPC Text Advert Strategy #1

Brand Name Promotion – PPC Text Advert Strategy #1

Understanding how to effectively optimise your text advert to increase its click through rate is key to a successful PPC campaign. For the majority, this will be done with a tweak here and a few minor adjustments over there etc. in an attempt to get every last drop of performance out of your text advert. However, is your text advert, to begin with, as could ...

ieuanthelionshop.co.uk – Analyse A Real PPC Campaign

ieuanthelionshop.co.uk – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Tegile.com, who had, what can only be described as, a poor campaign with a search advert that did not entice myself much and a landing page with far too much content above the fold (enough to scare most web users away)! It is common around July/August for many ...