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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com You can follow him @willGreeny.

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airconco – Analyse A Real PPC Campaign

airconco – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from wpengine, who had a good search advert and a great landing page, especially due to the fact that had the option of live chat to a human within seconds of landing onto the web page. With it being the middle of summer, something that will be on many ...

How to Pick the Right Domain for a Website

How to Pick the Right Domain for a Website

When it comes to creating a website or undertaking a PPC campaign, a crucial factor to your website or landing page is with the domain name that you choose to use. In an ideal world, we would all like to choose whatever domain name we want that we think fits best with our website/landing page’s needs. However, after the internet boom in the early ...

Google Tests New Enhanced Sitelinks in PPC

Google Tests New Enhanced Sitelinks in PPC

The changes that Google make to their pay per click advertising platform tend to correlate towards improving the user experience when using PPC as well as improving the click through rate (CTR) of adverts too. The latest innovation from the tech giants comes in how they display enhanced sitelinks in PPC as an ad extension for a search advert. With this, ...

wpengine – Analyse A Real PPC Campaign

wpengine – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Markets.com, who had a great example of a PPC campaign on the whole, where both the search advert and landing page had many areas where it worked well and to Markets.com’s favour to get the conversion: a click onto the ‘Start Trading Now’ ...

[How to] Transfer a Blogger Blog to WordPress

[How to] Transfer a Blogger Blog to WordPress

If you have opted to transfer your Blogger blog to WordPress, then, firstly, congratulations. This is a big step in your blog or website’s path to opening it up to the world of WordPress, which has the potentially to really propel your website to future success. However, with this, it is little complicated how to go about transferring a website from ...

Should You Transfer from Blogger to WordPress?

Should You Transfer from Blogger to WordPress?

Depending on the route you took to get into making your own website and blogging will determine what blogging platform you first chose to use. For those that felt confident, they may have gone straight into blogging. Whereas, on the other hand, those that first encountered blogging and were unsure what to do may have gone for the easier-to-understand ...

Markets.com – Analyse A Real PPC Campaign

Markets.com – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Opun, who had a good search advert and a brilliant example of a landing page, especially after the poor landing page previous to that was from Aviva. The stock market is something that I am sure a lot of people take note of, if that is about staying up to date ...

2 Reasons Not to Use a Click Through Landing Page in PPC

2 Reasons Not to Use a Click Through Landing Page in PPC

For advertisers with PPC campaigns, there are many different types of PPC landing pages they could adopt and implement to direct the targeted traffic from PPC to. The best designed websites out there don’t actually tend to use designated PPC landing pages – instead, the website is so well designed that it can use exisiting webpages as the ...

How to Look Good on Google with SEO

How to Look Good on Google with SEO

Search engine optimisation is a crucial element to every website on the internet, especially with the fact that the vast majority of websites get the vast majority of traffic from search engines such as the big ‘G’ being Google. Making sure your website and your articles you publish online have good SEO is critical to ensuring that the ranking ...

Opun – Analyse A Real PPC Campaign

Opun – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aviva, who had a great search advert that had a high ranking and used ad extensions to make it easier for the web user to see and engage with the advert. However, the campaign was let significantly down by the landing page, which was bland to look at and lacked ...