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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as FreePoemAnalysis.com and RestoringMamods.com You can follow him @willGreeny.

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Perfect Glasses – Analyse A Real PPC Campaign

Perfect Glasses – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Loaf, who had a campaign that had slightly different targeting as opposed to its competitors – where the competitors of Loaf went for being price sensitive, Loaf removed any quantitative values and went for a luxurious brand name as their USP. With the ...

3 SEO Tips To Apply When Blogging

3 SEO Tips To Apply When Blogging

Search Engine Optimisation (SEO) is crucial to the success of, just about, any website out there. Without SEO, traffic will dwindle to a halt and without traffic a website is worthless. For this reason, it is critical to the healthiness of your website to make sure you apply SEO when you are blogging. With this in mind, here are three SEO tips I have ...

Google Testing Green ‘Ad’ Logo in Paid Adverts

Google Testing Green ‘Ad’ Logo in Paid Adverts

It is not so often that Google changes AdWords – it is actually rather rare. But, when Google do alter something in PPC advertising, you will usually find that it improves PPC some way or another. The last update to PPC saw the number of paid search adverts increase from three to four while completely removing the right hand side adverts from search ...

Loaf – Analyse A Real PPC Campaign

Loaf – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Dell, who had a mediocre PPC campaign considering the fact there were questions raised both for the search advert and landing page. In this article, I will be looking at the furniture industry: inparticularly beds. Therefore, without further ado, here is a ...

2 Important Statistics to Care About in Google Adsense

2 Important Statistics to Care About in Google Adsense

Google Adsense is the most used for of PPC advertising worldwide for publishers – fact. As well as this, I do not doubt for one minute that website owners/publishers of Adsense check up on their Adsense homepage to see how their website/s are doing and to try and improve of them too. The fact of the matter is that knowing how to optimise a Google ...

How to Optimise a Tweet to get Clicks

How to Optimise a Tweet to get Clicks

Social media is a formidable source to gain traffic for the plain reason that millions upon millions of people use it daily, sometimes several times a day, to get updates and find information. Due to this, there are many businesses that adopt social media marketing as away to gain traffic: other than the obvious solution to gain traffic that is pay per ...

Google Now Banning Payday Loans in AdWords

Google Now Banning Payday Loans in AdWords

Part of the success behind Google most successful program, Google AdWords, is the strict rules it implements to make sure only the best adverts are displayed for web users. For example, Google illustrated that they removed 780 million adverts alone for one reason or another last year – they did not comply with the rules set out by Google as to what an ...

Dell – Analyse A Real PPC Campaign

Dell – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from TopCashBack, who had, pretty much, a perfect search advert and a very good landing page too – TopCashBack had used an ad extension to provide web users more contextual links to click onto as well as increasingly the overall area the search advert took up ...

3 Rules for SEO in 2016

3 Rules for SEO in 2016

Search engine optimisation is a crucial element to every site’s health. However, knowing what optimisations you have to do for search engines that will benefit you is difficult to know considering that Google makes on average 500 changes to their search engine algorithms every year. Therefore, it is always important to stay ahead of the trend, when ...

TopCashBack – Analyse A Real PPC Campaign

TopCashBack – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Cyber Power, who had what can only be described as a PPC campaign that was slightly mis-targeted: an ‘i7 laptop’ does not straight away mean the web user wants a gaming laptop. Due to this, the whole campaign will be running pretty inefficiently. ...