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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

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Lovell Soccer – Analyse A Real PPC Campaign

Lovell Soccer – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign looked at a range of search adverts that had bid for the search term ‘switch bank’. As it turned out, this was quite a competitive search phrase to bid for which saw three adverts battling out for web user’s clicks (with uSwitch having, what I thought to be, the best advert). In ...

How the CPC You Choose Affects Your PPC Campaign’s Performance

How the CPC You Choose Affects Your PPC Campaign’s Performance

When it comes to running a pay per click advertising campaign, there are many elements an advertiser can change, tweak and optimise in order to improve the overall success rate of the campaign. For example, the text advert can be changed to an image advert or tweaked and optimised with call to actions to promote a click onto it. Another area that can be ...

Does Your Landing Page’s Page Rank Matter?

Does Your Landing Page’s Page Rank Matter?

Landing page optimisation for pay per click advertising campaigns are a big talking point on the internet in general. The reasons for this are because the landing page is a huge element of the whole PPC campaign and there are many many ways you can optimise a landing page. One topic that never really pops up with landing page optimisation is the page rank ...

Analyse ‘switch bank’ PPC Search Adverts

Analyse ‘switch bank’ PPC Search Adverts

Continuing the ‘Analyse A Real PPC Campaign’ series, the last I looked at was Chiltern Fireplaces who were a small local business that had a well designed search advert but, unfortunately, a poorly designed landing page which I saw a few areas they could have improved on. In this article, instead of analysing a whole PPC campaign, I am going to ...

3 Reasons To Repeat Your URL In a PPC Advert

3 Reasons To Repeat Your URL In a PPC Advert

The search advert of a pay per click advertising campaign is always going to be an important aspect to a campaign. It is the first interaction the web user has with the advertiser’s campaign. On the internet, first impressions are absolutely everything so making sure your advert is as good as it can be is vital to the overall success of your ...

My Opinion on Banner Advertising

My Opinion on Banner Advertising

No doubt it can be considered that pay per click advertising is the most used form of advertising on the internet for many reasons. However, this doesn’t mean the other alternative forms of advertising are not good. In actual fact, some websites suit other forms of advertising better than PPC while others do not. I have always had a high opinion of ...

Chiltern Fireplaces – Analyse A Real PPC Campaign

Chiltern Fireplaces – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign’ series had a look at a website called joke.co.uk which sells Halloween costumes. What we found from this was that there was a lot of competition for search phrase ‘halloween costumes’ and that joke.co.uk’s landing page was very well designed for a number of reasons (you can ...

3 Silly Mistakes To Not Make In PPC

3 Silly Mistakes To Not Make In PPC

The thing about looking at articles online is that they usually go into quite a lot of detail when talking about pay per click advertising. I already have nearly 450 articles alone on PPC.org and, just think about it, PPC is only about gaining a click from a web user in search engine results and publisher websites and sending them to a designated landing ...

[How to] Stop Your PPC Search Advert Failing

[How to] Stop Your PPC Search Advert Failing

In all honestly, I tend to say the landing page is the most important aspect of a PPC campaign for the simple fact that it is the last metaphorical ‘domino’ to fall in PPC which will gain you a conversion. However, all of the elements in PPC are important. The keywords you use in your campaign affect the CPC and what type of traffic you gain. As ...

Halloween Costumes – Analyse A Real PPC Campaign

Halloween Costumes – Analyse A Real PPC Campaign

The last article that can be related to the ‘Analyse A Real PPC Campaign’ series had a look at Tesco vs Sainsbury’s who are two supermarkets using pay per click advertising to promote their online delivery service to consumers. What we found was that Tesco’s search advert was generally better than Sainsbury’s as it focused more ...