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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as FreePoemAnalysis.com and RestoringMamods.com You can follow him @willGreeny.

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Samsung Gear VR – Analyse A Real PPC Campaign

Samsung Gear VR – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Plus500, who had a good search advert on the whole but lacked a landing page with a clear objective (the button to click onto on the click through page was not as attention seeking and best located as it could have been). With virtual reality seemingly going ...

SSL Certificates for Websites – Do You Need One?

SSL Certificates for Websites – Do You Need One?

Every website owner is constantly making sure they have configured and given their website everything to succeed online. However, have you given your website an SSL certificate? For the majority of bloggers and website owners out there, they either are unsure what the SSL certificate does or have chosen not to have one on their website. For this reason, I ...

What Alternatives are there to Adsense in 2016?

What Alternatives are there to Adsense in 2016?

For the vast majority of websites out there, the most used way to generate revenue from content would be to use Google’s pay per click advertising program named Google Adsense. There is absolutely nothing wrong with using Google Adsense to monetise your content – after all, they are partnered with the most used PPC advertising program for ...

Plus500 – Analyse A Real PPC Campaign

Plus500 – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign series was from Pines and Needles, who had a great PPC campaign on the whole. Their search advert used great ad extensions for what Pines and Needles were promoting and the landing page was a brilliant example of a click through landing page that had the aim to split the traffic into ...

Google Potentially Introducing Image Site Link Extensions

Google Potentially Introducing Image Site Link Extensions

We all know that Google are at the forefront of innovation: especially in pay per click advertising. For this reason, it should not come as a surprise to know that Google are experimenting on site link extensions, hoping that the inclusion of images for each site link extension will improve the performance of the ad extension. Obviously, the results ...

3 Tips to Gaining Cyber Monday Sales in PPC

3 Tips to Gaining Cyber Monday Sales in PPC

Although Black Friday has officially gone for 2016, a lot of retailers are still offering many discounts, stretching the whole ‘Black Friday’ phenomenon to up to two weeks. As well as this, Cyber Monday is just right around the corner. Therefore, there is still time to profit from Black Friday/Cyber Monday as an advertiser. It should also be ...

Pines and Needles – Analyse A Real PPC Campaign

Pines and Needles – Analyse A Real PPC Campaign

The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tiffany and Co, who had a very well structured search advert for the holiday season (which made use of ad extensions very well) but had a landing page that had a few areas it could have improved in. Carrying on the Christmas and holiday spirit, I thought it would ...

3 Elements to Implement in a Holiday PPC Campaign

3 Elements to Implement in a Holiday PPC Campaign

Halloween now seems like a distant time which means it is getting forever closer to being Christmas. For the majority of advertisers, they will have already started their holiday PPC advertising campaigns to capitalise on the on-slaughter of traffic that will go online to buy gifts for others for Christmas. If you are not one of these advertisers yet, do ...

Do Not Make These 2 SEO Mistakes

Do Not Make These 2 SEO Mistakes

Search engine optimisation, to some extent, is what the internet evolves around. SEO has the potential to make or break a website considering the fact that the vast majority of traffic that comes to a website will come from SEO. For example, from the numerous websites I own, this number is as high a percentage as 90% for the whole of my website’s ...

Tiffany and Co – Analyse A Real PPC Campaign

Tiffany and Co – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had, on the whole, a great campaign where their search advert was well optimised for top spot of paid search results while their landing page was a good progression for the web user to land onto from reading the search advert before it. I always ...