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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

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Smartphones of 2015 – Analysing PPC Search Adverts

Smartphones of 2015 – Analysing PPC Search Adverts

Although this is part of the ‘Analyse A Real PPC Campaign’ series, this article will only looking at the search adverts and not the landing pages. The last article in the series analysed PlayStation who had a good search advert but, what seemed, a disappointing landing page for the fact that so much of the prime space of the landing page was ...

Understanding PPC as a Beginner

Understanding PPC as a Beginner

No matter what business you may find yourself in, it will almost certainly need an advertising sector to publicise and attract the target market you are aiming at. Depending on the business depends on the type of advertising they use. For example, a local business may use fliers to attract the locals whereas a company such as Ford might use TV advertising ...

Update: Google Mobile Favours Mobile Websites

Update: Google Mobile Favours Mobile Websites

In search engine news, it has been quite an exciting time. To be honest, it is always exiting when Google changes something about their search engine. We have had updates such as Panda and Penguin. But, I think the next update is going to be the largest update that will impact the most amount of websites. What Google have announced is that websites that do ...

PlayStation – Analyse A Real PPC Campaign

PlayStation – Analyse A Real PPC Campaign

The last article that was analysed in the ‘Analyse A Real PPC Campaign’ was Wickes, who had a well designed PPC campaign that took advantage of the colour purple on the landing page to add a premium feel to it. With online programs that enable web users to watch TV, movies and more online, I thought it would be right to look at a campaign that ...

3 Tips to Using BuySellAds Banner Advertising

3 Tips to Using BuySellAds Banner Advertising

As I have mentioned time and time again, BuySellAds is the program to use if you are looking to monetize a website with banner advertising. However, ‘a race car is only as good as its driver’. What I mean by this is that is does not matter how fast the race car can go, if the driver is a slow driver, the race car will go slow. The same can be ...

The Best Advertising Combination For Maximum Profit

The Best Advertising Combination For Maximum Profit

Every blogger and website owner will agree that finding the right combination of advertising on your website to make the most money while keeping your traffic happy is tough to say the least. Over the years, I have probably spent a good 5-6 months on simply changing things around with my monetization methods on my own website to find that ‘sweet ...

Wickes – Analyse A Real PPC Campaign

Wickes – Analyse A Real PPC Campaign

The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was WeBuy who had a created a campaign that was a great example of a bad campaign (the search advert was poorly optimised and the landing page would have been tragic at gaining conversions). It seems that every analysis of PPC campaigns I do are of some sort of products ...

6 Ways To Reduce Your PPC Landing Page’s Bounce Rate

6 Ways To Reduce Your PPC Landing Page’s Bounce Rate

The bounce rate in pay per click advertising is the advertiser’s worst nightmare. In simple terms, it is the percentage of web users that enter onto the landing page and exit straight off it again (think of it as the web user ‘bouncing’ away from your website after landing on it). For bloggers, a high bounce rate is not a nice statistic to ...

What To Do When Considering Selling Your Website

What To Do When Considering Selling Your Website

It has come across every blogger and website owner’s thoughts. The idea of getting a big pay cheque in exchange for selling a website of your own. It sounds great, doesn’t it? However, how easy is it to actually sell a website and if you are adamant you want to sell your website, how much value does your website hold? 

WeBuy – Analyse A Real PPC Campaign

WeBuy – Analyse A Real PPC Campaign

The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was BMW, who had a well designed PPC campaign in general that had the sole focus of letting the web user roam through BMW’s website to see the wide range of cars they have on offer. In this article, by searching for a very vague search phrase, I have managed to ...