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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

Thomas Cook – Analyse A Real PPC Campaign

Thomas Cook – Analyse A Real PPC Campaign

In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page that would have really made their campaign a success in gaining conversions. With the summer holidays just starting, I thought it would only be right to look at a campaign that was about ...

What Ad Extensions Should You Use In PPC?

What Ad Extensions Should You Use In PPC?

In my last two articles, I have looked at the full range of ad extensions an advertiser has available to them in pay per click advertising in Google AdWords. However, this only informs advertisers of the type of ad extensions that there are in PPC. To really capitalise from these articles, we need to learn what ad extensions advertisers should use for their ...

The Range of Ad Extensions in PPC [Part 2]

The Range of Ad Extensions in PPC [Part 2]

As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a look at four different types of ad extensions used in pay per click advertising. These were as follows: Site link extensions – The most common ad extension, these are simply extra links the web user chooses to put underneath a ...

The Range of Ad Extensions in PPC [Part 1]

The Range of Ad Extensions in PPC [Part 1]

The best thing Google are good at is innovation. Take anything they are to do with such as search engines, mobile phone software or maps. They are great at improving services. The same can be said for their Google AdWords PPC program which has the ability to add extensions onto PPC search adverts. This ultimately makes it possible for search adverts to gain ...

Four Types Of Conversions in PPC

Four Types Of Conversions in PPC

In pay per click advertising, all campaigns have the objective of getting conversions from their PPC traffic. However, in PPC, there are many different types of conversions that could occur in a campaign. For this reason, here is a guide to the most used types of conversions in PPC.

Why Advertisers Need a Strategy in PPC

Why Advertisers Need a Strategy in PPC

Pay per click advertising is the most used form of online advertising out there – fact. For this reason, there will, no doubt, be many many advertisers around the globe that are not fully optimising their campaigns to get the most out of them and gain the best results. Pay per click advertising, though, is a form of advertising that goes hand and ...

Blurb – Analyse A Real PPC Campaign

Blurb – Analyse A Real PPC Campaign

Continuing the ‘Analyse A Real PPC Campaign’ series, the last article in this series looked at search adverts for the search phrase ‘make money online’ which helped key out some tips for advertisers to use when creating and optimising their own search adverts. In this article, I chose to look at adverts I am personally a little ...

Adsense 970×250 and 300×1050 Advert Review

Adsense 970×250 and 300×1050 Advert Review

As promised, here is a a review of the recently released advertising units from Google Adsense. Google Adsense made a step in the right direction a few weeks ago by introducing two new and much larger ad sizes for units: 970×250 billboard and the 300×1050 portrait. At the time of the release, I thought this would be a great idea as they work hand ...

A Google Adsense Update June 2014

A Google Adsense Update June 2014

Every now and then, it is a good idea to look at the updates going on in PPC and for June 2014, there seems to be some new updates for Google Adsense – the publisher side to Google’s PPC program Adwords. At the current rate of updates there are in pay per click advertising at the moment, I really cannot see any competitors from any other form of ...

Some Useful PPC Articles From June 2014

Some Useful PPC Articles From June 2014

With the end of another month on PPC.org comes another round up of the best articles on here about anything to do with pay per click advertising. What you can expect from the articles in June is another wide selection of useful information to choose from: a bit like May’s best articles in a sense. Without further ado, here are some useful articles on ...