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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as FreePoemAnalysis.com and RestoringMamods.com You can follow him @willGreeny.

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OnTheMarket.com – Analyse A Real PPC Campaign

OnTheMarket.com – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Postcode Scratch, who had a generally good campaign with the one exception that I felt that they could have included their brand name more through the PPC search advert. In this article, I will be looking into the housing market to see what type of campaigns ...

3 Elements Every Lead Capture Page Needs

3 Elements Every Lead Capture Page Needs

For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that conversion you want. For lead ...

3 Things I’ve Learnt from SEO in 2016

3 Things I’ve Learnt from SEO in 2016

Whatever way you look at websites online, you cannot ignore the fact the dominant variable which affects how well a website does online is it’s search engine presence. This is why SEO is so important to websites as it really has the potential to make or break a website’s performance and success. For those that want to continually perform SEO ...

Postcode Scratch – Analyse A Real PPC Campaign

Postcode Scratch – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Cables UK, who had used the typical search advert to promote their range of HDMI cables even though all of their competition on Google search results from was from sponsored Shopping results. Putting this aside, they had an excellent landing page that had many ...

Pros and Cons to Getting #1 Paid Search Spot

Pros and Cons to Getting #1 Paid Search Spot

The location of paid search adverts is one of the reasons why there is so much competition in pay per click advertising. Everyone wants the top spot so that their advert is noticed first – this means even more now due to the fact that Google increased the number of adverts that can be viewed above organic search results from three to four. However, ...

3 Elements to Include in Every PPC Search Advert

3 Elements to Include in Every PPC Search Advert

Making sure your search advert includes the right information in the right style for what you are advertising is crucial to the success of your overall PPC campaign. If you are struggling to get clicks for your search advert, not only will this not help the rest of your campaign, it suggests that your search advert might not be optimised for what you are ...

Cables UK – Analyse A Real PPC Campaign

Cables UK – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Thorpe Park, who had a generally great campaign in general since they had used the time of year it was in the UK (Autumn) to entice web users into coming back to Thorpe Park for a short break. The technological market is always a saturated market online: especially ...

3 Rookie SEO Mistakes to Avoid

3 Rookie SEO Mistakes to Avoid

The internet is expanding, at what seems, an exponential rate. Although it may seem that every domain has been taken and every idea for a good website has already been created, there are still thousands, if not millions, of websites that still have not been created into niche areas online that have the potential to come very successful. Basically, there ...

Should You Enable Google Automated Ad Extensions?

Should You Enable Google Automated Ad Extensions?

There are lots of ad extensions out there a PPC advertiser has the option to use: to the extent that the article on PPC.org had to be split into a part 1 and a part 2 to fit all of the ad extensions of PPC in. All in all, ad extensions are a great addition to pay per click advertising. Not only can they massively improve the performance of your adverts ...

Thorpe Park – Analyse A Real PPC Campaign

Thorpe Park – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vegas Paradise, an online casino, who had a very well designed PPC campaign in general. The only negative point was the fact that some of the information in the search advert that was present to entice the web user into a click/conversion was not present ...