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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

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3 Things That Make PPC Search Adverts Fail

3 Things That Make PPC Search Adverts Fail

In my articles on landing page optimisation, I always tend to say that the landing page is one of the, if not the, most important aspect to a PPC campaign since it is the area where the conversion takes place. However, if you have the most amazingly optimised landing page, a poor search advert will bring poor quality traffic to it which will result in low ...

SammyDress – Analyse A Real PPC Campaign

SammyDress – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Wren Living: a company that sells furniture. What we noticed was that both the search advert and landing page that was adopted for PPC worked very well for a number of reasons (which you can find out by reading the article). With summer coming to an end, I thought it ...

Battersea – Analyse A Real PPC Campaign

Battersea – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign’ series looked at Wren Living who had both a well designed search advert and landing page. Therefore, from reading the analysis of the furniture store, advertisers will be able to gain many valuable tips they can then apply to their own pay per click advertising campaign. In this article, I ...

3 Elements to a Successful PPC Campaign

3 Elements to a Successful PPC Campaign

The advertising industry has billions of dollars pumped into it every single year. Pay per click advertising is the most used form of online advertising out there used by millions worldwide. Advertisers don’t want to spend time and money on a campaign which is not going to get them results. After all, the fundamentals to advertising is either to ...

The Journey a Web User Takes Through PPC

The Journey a Web User Takes Through PPC

Pay per click advertising is the one of, if not the, most used form of online advertising out there. There are many reasons for this. For example, it could be because Google have made such brilliant programs being AdWords and AdSense. However, whatever way you look at it, the main reason is because it works for advertisers and publishers alike (compared ...

The 4 Main Sources of Traffic For a Website

The 4 Main Sources of Traffic For a Website

For anyone who owns and runs a website, it is a necessity to keep up to date with what are your website’s main sources of traffic. This is because you can then concentrate your efforts more wisely on each respective source of traffic to increase them. The problem is that you may not know what your main sources of traffic are. Fear not, my friend. In ...

3 Mistakes to Not Make When Creating a PPC Advert

3 Mistakes to Not Make When Creating a PPC Advert

There are many crucial elements that make up a PPC campaign. One of them is the landing page, since this is the last ‘domino’ to fall before you finally gain a conversion from the web user. Another significant aspect is the advert itself, since if you have a poorly optimised advert, you will either get a low CTR or the traffic you do get will ...

Wren Living – Analyse A Real PPC Campaign

Wren Living – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign’ series looked at BookF1 – a website which sells tickets to Formula One races. What we found from  looking at their campaign is that they had a search advert optimised with an ad extension.The landing page was good but had a key area of improvement which I highlighted at the end of the ...

Some Useful PPC Articles From July 2014

Some Useful PPC Articles From July 2014

Another month goes by which means another month to round up the best articles on PPC.org to help advertisers and publishers out with Google’s pay per click advertising programs: AdWords and AdSense. Last month, June, saw a great selection of articles from a range of different sectors of PPC (which I strongly advise you read a few of them at least)! So ...

How to Never Get Caught Out With Any Google SEO Update

How to Never Get Caught Out With Any Google SEO Update

Every year or so, Google tends to introduce new updates to the algorithms of their search engines which ultimately makes the whole experience of web users using Google as a search engine better. There have been many updates such as penguin and panda with one of the most recent being Google Pigeon which focuses on the algorithm for local searches. However, ...