view my articles

A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

What Google Analytics Can Teach You About Your PPC Campaign

What Google Analytics Can Teach You About Your PPC Campaign

It goes without saying that every PPC campaign out there should be running some sort of analytical program on their landing page to provide stats and figures about the page. For some, they will choose paid services and programs to analyse their landing page. For the majority of advertisers, Google Analytics will be good enough to use on their landing pages. ...

BookF1 – Analyse A Real PPC Campaign

BookF1 – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign’ looked at Thomas Cook’s campaign which was based around getting the web user to buy a summer holiday from the warm colours used on the landing page. For all those that are F1 fans, you would have just watched the Hungarian Grand Prix which was an exciting race to say the least. In ...

What Makes A Successful PPC Advert?

What Makes A Successful PPC Advert?

The great thing about pay per click advertising is the level of customization an advertiser can perform to their campaign. For adverts, they can have text or image adverts in a wide range of sizes that recently have just been extended. For this reason, it is quite difficult sometimes to know what makes a successful PPC ad. What should a PPC advert include ...

Thomas Cook – Analyse A Real PPC Campaign

Thomas Cook – Analyse A Real PPC Campaign

In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page that would have really made their campaign a success in gaining conversions. With the summer holidays just starting, I thought it would only be right to look at a campaign that was about ...

What Ad Extensions Should You Use In PPC?

What Ad Extensions Should You Use In PPC?

In my last two articles, I have looked at the full range of ad extensions an advertiser has available to them in pay per click advertising in Google AdWords. However, this only informs advertisers of the type of ad extensions that there are in PPC. To really capitalise from these articles, we need to learn what ad extensions advertisers should use for their ...

The Range of Ad Extensions in PPC [Part 2]

The Range of Ad Extensions in PPC [Part 2]

As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a look at four different types of ad extensions used in pay per click advertising. These were as follows: Site link extensions – The most common ad extension, these are simply extra links the web user chooses to put underneath a ...

The Range of Ad Extensions in PPC [Part 1]

The Range of Ad Extensions in PPC [Part 1]

The best thing Google are good at is innovation. Take anything they are to do with such as search engines, mobile phone software or maps. They are great at improving services. The same can be said for their Google AdWords PPC program which has the ability to add extensions onto PPC search adverts. This ultimately makes it possible for search adverts to gain ...

Four Types Of Conversions in PPC

Four Types Of Conversions in PPC

In pay per click advertising, all campaigns have the objective of getting conversions from their PPC traffic. However, in PPC, there are many different types of conversions that could occur in a campaign. For this reason, here is a guide to the most used types of conversions in PPC.

Why Advertisers Need a Strategy in PPC

Why Advertisers Need a Strategy in PPC

Pay per click advertising is the most used form of online advertising out there – fact. For this reason, there will, no doubt, be many many advertisers around the globe that are not fully optimising their campaigns to get the most out of them and gain the best results. Pay per click advertising, though, is a form of advertising that goes hand and ...

Blurb – Analyse A Real PPC Campaign

Blurb – Analyse A Real PPC Campaign

Continuing the ‘Analyse A Real PPC Campaign’ series, the last article in this series looked at search adverts for the search phrase ‘make money online’ which helped key out some tips for advertisers to use when creating and optimising their own search adverts. In this article, I chose to look at adverts I am personally a little ...