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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

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Ted Baker – Analyse A Real PPC Campaign

Ted Baker – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign’ looked at a website called FindMeAGift.co.uk, who had created both an effective pay per click search advert and landing page to maximise the number of conversions they get through PPC for the holiday season. In this article, I thought it would be a good idea to look at a campaign from a ...

Here are Some Common SEO Mistakes

Here are Some Common SEO Mistakes

Just like with PPC, search engine optimisation can contain mistakes too. Search engine optimization utilises organic traffic as a source of traffic and it can be said to be the most used traffic source for the majority of websites out there. For this reason, if you get SEO wrong, you will be hindering the performance of your main traffic source massively! ...

Here are Some Common PPC Mistakes

Here are Some Common PPC Mistakes

It is clear that linking a PPC campaign to send traffic to a designated landing page will naturally inherit a good conversion rate. However, pay per click advertising campaigns are notorious in the sense that they have such a high level of customization that mistakes can happen throughout a campaign. In return, mistakes in a PPC campaign can cause the ...

Find Me A Gift – Analyse A Real PPC Campaign

Find Me A Gift – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign’ series looked at JCPenny who was one of many websites that had created a campaign to attract the traffic from black Friday. Although the pop-up message on their landing page was poorly optimised, the landing page itself was much better with a red themed design to induce a sense of urgency to ...

Should You Include Negative Keywords In Your PPC Campaign?

Should You Include Negative Keywords In Your PPC Campaign?

Keywords are extremely important to a pay per click advertising campaign. In essence, it is the element of a campaign that determines what traffic sees your advert be it if its search or display. For this reason, a lot of care and attention needs to go into the choosing of keywords to make sure that only the best traffic sees your PPC advert. This brings ...

Here are a Few Useful PPC Tips

Here are a Few Useful PPC Tips

Every now and then, it is healthy to create an article that highlights a few pay per click advertising tips that advertisers will find useful. One thing I have learnt from using PPC as a form of online advertising is that it is so customizable. The level of customizing an advertiser can do, to some extent, never stops for their campaign. For this reason, a ...

Best Landing Pages For a Christmas PPC Campaign

Best Landing Pages For a Christmas PPC Campaign

It is under a month until Christmas with Black Friday and Cyber Monday just passing us. For this reason, I thought it would be a good idea to do some pay per click advertising articles based more around holiday PPC and the Christmas period. Like I have always said, I value the landing page one of, if not the, most important aspect of a PPC campaign. Think ...

JCPenney – Analyse A Real PPC Campaign

JCPenney – Analyse A Real PPC Campaign

It has been a while since I have done an ‘Analyse A Real PPC Campaign’ article with the last looking at Sainsbury’s Christmas advert based on the war – it was interesting how the landing page was a YouTube.com video and, to be fair, with the conversion being to watch the video, worked well. It’s that time of year where shoppers ...

Let’s Talk About Google Contributor…

Let’s Talk About Google Contributor…

Google Contributor is looking to be an interesting experiment by Google with them seemingly to continue to push the boundaries on what is deemed possible on the internet. The thing I have noticed about Google Contributor, though, is that many people are either worried or confused about why Google have created it. So, let’s talk about Google ...

Google Contributor – A Way To Block PPC Ads

Google Contributor – A Way To Block PPC Ads

It was an exciting and strange week for Google as they released a new experiment called Google Contributor which ultimately gives people the option to block the very adverts that has made Google so much money over the years. Doesn’t make sense, right? Well, here is an explanation of the experiment and how it works.