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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

An Explanation of Landing Pages in PPC

An Explanation of Landing Pages in PPC

Last in the ‘A Complete Explanation Of PPC’ series looked at the keywords advertisers choose in their campaign so that only the most relevant traffic enters onto the landing page of that PPC campaign – not only can advertisers choose keywords and phrases that are relevant to the campaign’s contents, s/he can also choose, with ...

An Explanation of Keywords in PPC

An Explanation of Keywords in PPC

The last article in the ‘A Complete Explanation Of PPC’ series looked at the CTR or Click-Through Rate of a PPC campaign, what it means, what variables can change the CTR of an advert and what type of CTR is good for a campaign. In this article, I will be looking at keywords in PPC, what they mean to a campaign and how to choose them.   The ...

An Explanation of CTR in PPC

An Explanation of CTR in PPC

My last article in the ‘A Complete Explanation Of PPC’ series looked into depth at the CPC or Cost-Per-Click. In this article, I will be looking at the CTR in pay per click advertising and, with it, everything you ought to know about it so you can fully understand what the statistic means and how you should interpret it.

An Explanation of CPC in PPC

An Explanation of CPC in PPC

This is going to be the first article of a series entitled ‘A Complete Explanation of PPC’ with the aim to look at every detail and element within PPC so that there is a database of articles on PPC.org which can inform web users (be it experienced advertisers or not) on everything there is to know about PPC. The problem I find is that many ...

3 Different and Effective PPC Strategies

3 Different and Effective PPC Strategies

Pay per click advertising is great in the sense that it is completely flexible to the advertiser’s needs. It’s versatility is one of the many reasons why so many people use PPC and AdWords around the world. PPC makes it possible to adopt and implement many different types of campaigns. The approach an advertiser takes to PPC must reflect what ...

PPC or SEO? Which Should Advertisers Use?

PPC or SEO? Which Should Advertisers Use?

When it comes to gaining contextual traffic online, there are two main methods advertisers tend to go for. The first and most obvious form is pay per click advertising which, in past articles, I have made clear is an extremely effective way to efficiently pay for highly targeted traffic. As well as PPC, there is another form that advertisers use being ...

Why Do Bloggers/Publishers Use PPC?

Why Do Bloggers/Publishers Use PPC?

Pay per click advertising, from a publisher perspective, has completely revolutionised how bloggers and website owners monetize their websites. I have already looked into why advertisers use PPC programs such as Google AdWords which brought up some points relating to how PPC can be used as an effective market research tool. In this article, I will be ...

Why Do Advertisers Use PPC?

Why Do Advertisers Use PPC?

With pay per click advertising dominating online marketing, it is important to know the reasons why advertisers use PPC. It is not a fluke how PPC programs such as Google AdWords have become market leaders in online marketing. There are reasons behind their success with them being highlighted in this article. If you are an advertiser that is not using PPC ...

Applying the Boston Matrix to PPC

Applying the Boston Matrix to PPC

As I stated in a previous article of mine, one of, if not the, most important factor that affects the success of your PPC campaign is what you are trying to advertise and the business surrounding what you are trying to advertise. Of course, as an advertiser, you can only concentrate on making your PPC campaign as optimised and successful as possible for ...

What PPC Landing Page Should YOU Use?

What PPC Landing Page Should YOU Use?

If you have read my article that highlights the different types of landing pages out there one advertiser can use, hopefully you will realise that there is a lot of choice and customisation you can perform to your landing page to make it the best landing page possible for your campaign. For this reason, I thought it would be a good idea to help you choose ...