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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

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OfficeFurnitureOnline – Analyse A Real PPC Campaign

OfficeFurnitureOnline – Analyse A Real PPC Campaign

The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ series was thetrainline, who had created a campaign for such a keyword phrase even though they appeared organically number one and had used their homepage as their landing page (with reasons behind why in the article to both). In this article, I thought I would look into ...

Why Banner Advertising Will Never Be As Good As PPC

Why Banner Advertising Will Never Be As Good As PPC

I have done many articles in the past about pay per click advertising versus banner advertising. Although in this articles I have highlighted the main pros and cons against each one, I have not ever really made a conclusion about PPC vs banner advertising. Which one is best in driving traffic to a website or landing page and to profit from? At the end of ...

2 Ways To Promote A Website And Drive Traffic

2 Ways To Promote A Website And Drive Traffic

In essence, this is the million, if not billion, dollar question. A website with traffic is worth much more in just about every single way to one without. Therefore, it should not come as a surprise to find that bloggers and website owners are constantly trying to find ways of increasing traffic to their website. The problem, I find, is that the majority of ...

thetrainline – Analyse A Real PPC Campaign

thetrainline – Analyse A Real PPC Campaign

The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was the Sky Store, which had an ‘okay’ search advert and a really good landing page. With this article analysis, considering that buying any sort of tickets will have fierce competition, I thought I would look at the PPC campaigns that appeared for ...

3 Common Mistakes Made In Google AdWords

3 Common Mistakes Made In Google AdWords

Although I have already made an article highlighting 4 Mistakes To Not Make In PPC, I feel four is simply not enough (hence this article)! The fact is that there are, potentially, hundreds of mistakes an advertiser of PPC and Google AdWords can make. Some might be obvious and no-brainers while others you may not have even known about until now. For this ...

Which is Healthier? PPC or SEO

Which is Healthier? PPC or SEO

I am sure you have seen many arguments all over the internet involving both PPC (Pay Per Click) and SEO (Search Engine Optimisation). When it comes to choosing which to use, the honest truth is that there is no right or wrong answer. Dependent on where you are in your website’s lifespan, what you are trying to advertise and more depends whether you ...

Sky Store – Analyse A Real PPC Campaign

Sky Store – Analyse A Real PPC Campaign

The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was Tesco Bank, who did have a few areas, I felt, they could have improved on such as the general use of space on their landing page. In this article, I thought it would be useful to analyse a campaign from quite a competitive market: purchasing online films. ...

Why Ad Extensions Improve Mobile PPC

Why Ad Extensions Improve Mobile PPC

It is surprising the market that has emerged from mobile devices. Ever since Steve Jobs unveiled the first iPad back in 2010, there has the the general trend that more and more people are ditching their computers and laptops when it comes to surfing the internet and resorting to their tablets, mobiles and portable devices. This should not really come as a ...

3 Areas PPC Advertising Can Improve

3 Areas PPC Advertising Can Improve

Lets be clear about one thing firstly. Pay per click advertising is the most used form of advertising out there because millions of advertisers feel it fits the needs of their advertising and marketing objectives. However, this does not mean PPC advertising is ‘perfect’. If you stay updated with my articles, I tend to highlight the fact that ...

Tesco Bank – Analyse A Real PPC Campaign

Tesco Bank – Analyse A Real PPC Campaign

The last campaigns to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from JollyChic, Made In Europe and Marks and Spencer. The reason for analysing all three was because each campaign had, what I felt, serious flaws in them which would have severely affected the success rate of each respective campaign (and from noticing ...