view my articles

A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

Your name (required)

Your email (required)

Your message

Security check
captcha


Please leave this field empty.

3 Errors Advertisers Make In PPC

3 Errors Advertisers Make In PPC

Pay per click advertising is one of, if not the, best way to gain contextual traffic online. It has its many many advantages over other forms of advertising. However, this does not mean it will always be a successful form of advertising. The truth to the matter is that PPC can become rather costly and inefficient if you, the advertiser, makes mistakes in ...

Android Wear – Analyse A Real PPC Campaign

Android Wear – Analyse A Real PPC Campaign

The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a landing page with both positives and negatives. In this article, with the late introduction of the Apple Watch to the smart watch market, I thought it is only fair to have a look at how Google have coped and reacted ...

3 Ways To Rapidly Improve A PPC Campaign

3 Ways To Rapidly Improve A PPC Campaign

The truth is that pay per click advertising is such a customisable form of online advertising that it can be very difficult finding ways to rapidly improve a campaign. The improvement tips for a campaign selling cars may necessarily not apply to that of a campaign that wants to gain emails from web users to promote email marketing. However, putting this ...

What are the Best Ad Extensions to Use?

What are the Best Ad Extensions to Use?

Optimising a pay per click advertising is a must do for any campaign out there. In the chain of events that the web user goes through to gain you a conversion, the search advert will be first element of your PPC campaign they will see. Therefore, it is extremely important the advert performs well so that it lures the web user into clicking onto it and ...

Gillette – Analyse A Real PPC Campaign

Gillette – Analyse A Real PPC Campaign

Last article in the ‘Analyse A Real PPC Campaign’ series looked at the fashion clothes designer Ralph Lauren, who had a well designed search advert that led traffic to their homepage with a lead capture box popping up first. What was interesting was the reasons behind Ralph Lauren bidding for their own brand name (which you can find out by ...

Ralph Lauren – Analyse A Real PPC Campaign

Ralph Lauren – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Fitbug who had, what can be seen as, a very disappointing PPC campaign that had an advert in the wrong format and a landing page that lacks the ability to gain a high percentage of conversions from PPC traffic (for whatever their conversion was). From analysing campaigns, ...

Two Questions Answered About PPC Advertising

Two Questions Answered About PPC Advertising

I am completely amazed to say that this article I am writing right now is my 434th article I have published on PPC.org. That’s crazy, isn’t it? What I have found over the years from writing articles about pay per click advertising is that there are still many questions left unanswered about PPC. Many of these questions are from advertisers new ...

Why a Infomercial Landing Page Will Hinder Performance

Why a Infomercial Landing Page Will Hinder Performance

There are many different types of landing pages out there with the infomercial page being just one of them. Depending on the objectives of your PPC campaign will depend on what landing page you choose. For example, if you are trying to sell a product or a service, you most obvious choice would be to use a product/service page whereas if you wanted to gain ...

Some Useful PPC Articles From August 2014

Some Useful PPC Articles From August 2014

August has a great selection of pay per click advertising articles to read and gain valuable advice and knowledge from. Last month, July, had a focus on the ad extensions that advertisers can use in PPC which, in turn, will help increase the click through rate of the search adverts. Without further ado, here are the best articles from August 2014 I created ...

Fitbug – Analyse A Real PPC Campaign

Fitbug – Analyse A Real PPC Campaign

Last in the series of ‘Analyse A Real PPC Campaign’ looked at SammyDress who seemed to have a campaign centred around women’s fashion although it was potential for men to go through to SammyDress’s website through PPC (reducing the overall conversion rate). 2013/14 has been surrounded by a new emerging market being the fitness ...