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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as FreePoemAnalysis.com and RestoringMamods.com You can follow him @willGreeny.

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Cyber Power – Analyse A Real PPC Campaign

Cyber Power – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nivea, who had, pretty much, a campaign that ticked all the right boxes for being a great PPC campaign that is very likely to perform well for Nivea. You will find that some of the most competitive markets to bid for in PPC are those which sell the same ...

3 Tips To Improve an Infomercial

3 Tips To Improve an Infomercial

There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial landing page has the notorious stereotype surrounding it that it is associated with spam and ‘too good to be true’ campaigns. For this reason, many advertisers stay well clear of this landing page as they ...

3 Reasons To Use Niche Keywords in PPC

3 Reasons To Use Niche Keywords in PPC

Long tail or niche keywords are the terms used to describe keywords which, as the name suggests, are very specific which can usually result in them being long. For a PPC campaign, long tail and niche keywords have the distinctive possibility to considerably improve the performance of such a campaign. However, some advertisers will not feel the need for ...

Nivea – Analyse A Real PPC Campaign

Nivea – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Which?, who had both an effective search advert and landing page for the objective they wanted to achieve – to come across as a great source of information: enough to get web users interested in signing up to Which? to get access to even more useful ...

The Main Problem I Have With SEO

The Main Problem I Have With SEO

Search Engine Optimization is what literally every website evolves around – it is the heart to success online. On PPC.org, there is an argument whether to gain traffic it is better to go for paid PPC campaigns or to stick to the cheaper, and the possibly free, option of SEO. Ultimately, it will always depend on your specific situation and factors ...

Should You Use Adsense Mobile Page Level Ads?

Should You Use Adsense Mobile Page Level Ads?

It seems that the way Google AdWords and Adsense stay ahead as market leaders in the PPC industry is by constantly innovating on their products and services they offer to advertisers and publishers. One of the latest innovations by Google was with the publisher account implementing a new form of advert for mobile devices: page level ads. When a new feature ...

Which? – Analyse A Real PPC Campaign

Which? – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Center Parcs, who had as what can only be described as a having a good search advert but a landing page which had areas to improve, such as the lead capture section of it. Summer is coming which means more sunny weather and the weekly/2 weekly period for those ...

The Pros of Cons to the Site Links PPC Ad Extension

The Pros of Cons to the Site Links PPC Ad Extension

There are so many ad extensions a PPC advertiser can use to enhance their search advert I had to split the range of PPC ad extensions into a part 1 and part 2 article. With this in mind, it can be quite a daunting task to choose which ad extension is best for your PPC campaign and advert. Ad extensions are generally there to improve the advert, to make the ...

Is the RPM a Critical Statistic in Google Adsense?

Is the RPM a Critical Statistic in Google Adsense?

As a website owner who uses Adsense, it is critical to the website to make sure the whole Adsense advertising channel is completely optimized to bring in as much revenue as possible without being too intrusive to the website’s design. With one of my new websites I have created (I will keep it unnamed as it is still in the early on stage of it’s ...

Center Parcs – Analyse A Real PPC Campaign

Center Parcs – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from J. Parker’s, who ultimately had a pretty good campaign that aimed to promote their range of gardening plants they have for sale to the web user. Keeping to the same topic of summer, here is a look at a campaign that is aimed at targeting those looking to ...