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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

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BuySellAds Review 2015 – The Best Of Banner Advertising

BuySellAds Review 2015 – The Best Of Banner Advertising

Banner advertising is a great form of advertising online because, unlike other forms of advertising, it works alongside PPC. In the past, I have compared banner advertising side by side with PPC such as BuySellAds vs Adsense. This was wrong of me because instead of seeing which one is better, the best option is to implement both of them onto your website. ...

Google Adsense Review 2015 – The Best Of PPC

Google Adsense Review 2015 – The Best Of PPC

Every year, it is only right to have an update on a few of the best programs out there that millions of bloggers use to make money from their websites. Last year, I did a review of Adsense which highlighted a few additions to Adsense such as a new look, the Adsense app for iOS and Android as well as the scorecard which helps to rank how healthy your site is ...

The Book People – Analyse A Real PPC Campaign

The Book People – Analyse A Real PPC Campaign

The last article that was analysed in the ‘Analyse A Real PPC Campaign’ was Singapore GP, who created a very premium feel to the campaign to make the web user want to buy the ticket to the Grand Prix at any cost. You will tend to find campaigns do this if their pricing is not sensitive towards their target market – in order to succeed, ...

3 Ways PPC Can Cost You Money

3 Ways PPC Can Cost You Money

It is widely known that PPC is one of, if not the, most effective way to advertise online with the likes of BuySellAds and banner advertising trailing well behind. This does not mean pay per click advertising is going to work for every type of person out there. It is flexible to the advertiser’s needs, yes. However, there are times when PPC is more ...

SEO vs PPC – Which One Should You Use?

SEO vs PPC – Which One Should You Use?

This is a question that will have been asked by just about every online advertiser out there. On one side of the argument, search engine optimisation seems the more logical approach to gaining consistent amounts of high quality traffic. However, surely with the amount of people using PPC around the world (in their millions), that must suggest PPC is also a ...

Singapore GP – Analyse A Real PPC Campaign

Singapore GP – Analyse A Real PPC Campaign

The last article to be analysed in the ‘Analysed A Real PPC Campaign’ series looked at SocialBro, who had both a well designed search advert and landing page: the search advert was dense with the brand name ‘SocialBro’ while the landing page was an effective click through page. In this article, with the start of the Formula One ...

Here’s A Few Things PPC Advertisers Should Consider…

Here’s A Few Things PPC Advertisers Should Consider…

The first thing advertisers of PPC need to know is that there is never a definitive right answer to online advertising. With every decision you make, it is a constant argument where you will have to try and weigh up the pros and cons of the situation and come to a conclusion to what you are going to do. This article is designed more to make advertisers ...

Some Useful PPC Articles From January 2015

Some Useful PPC Articles From January 2015

It’s the first instalment of the ‘Some Useful Articles’ round up with the last month having a great selection of articles ranging from PPC tips to SEO to talk about landing pages. In this article, we can expect to see some really helpful articles around the topic of PPC: not only because there always is, but because it is the start of the ...

SocialBro – Analyse A Real PPC Campaign

SocialBro – Analyse A Real PPC Campaign

The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Dove. What we found from their campaign was that simplicity in the search advert can be the catalyst to the performance of it while the landing page was well optimised. Although it is against Twitter’s terms and conditions to buy followers, there are many ...

Optimise the URL Element of a PPC Search Advert

Optimise the URL Element of a PPC Search Advert

As you probably know already, the search advert is one of, if not the, most crucial element to pay per click advertising. In essence, the whole of PPC is focused around the text advert. For this reason, it is vital for advertisers to be able to optimise the search advert in order to improve the performance of their campaign. How can improving a search ...