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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com You can follow him @willGreeny.

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3 Tips to Make Money from Affiliate Marketing

3 Tips to Make Money from Affiliate Marketing

Although PPC can be considered one of, if not the, most used advertising platform online, affiliate marketing is still a great platform to make money from. Affiliate marketing works by directing traffic to buying products or services, for which the person who sent the traffic that ended up buying the product/service gains comission on every sale. This can ...

Should You Use a Google Adsense Certified Partner?

Should You Use a Google Adsense Certified Partner?

For the vast majority of websites out there, Google Adsense will be the number one used advertising platform to monetise the traffic that is directed to a website. There are many reasons for this, such as the wide and contextual range of adverts Adsense can show due to the millions of AdWords users and the fact it can change payout currencies to whatever ...

Formula 1 – Analyse A Real PPC Campaign

Formula 1 – Analyse A Real PPC Campaign

The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ was from CarFinance247, who had a good search advert (with some areas of improvement) and an extremely effective landing page, which had many features adding to enticing the web user into a lead capture. With the Bahrain Formula  1 Grand Prix just concluding and ...

5 Elements to Include on a PPC Landing Page

5 Elements to Include on a PPC Landing Page

The landing page of a PPC campaign is commonly the area of the campaign which will ‘make or break’ it. By this, it is the last element of a PPC campaign which is also where the conversion by the web user takes place. For this reason, it can be considered one of, if not the, most critical element to a PPC campaign. This makes it clear that it is ...

3 Potential Reasons Behind Your Website’s Traffic Drop

3 Potential Reasons Behind Your Website’s Traffic Drop

For all those that own a website out there, at the back of your head, no doubt, will be the scenerio where your website will suddenly lose all traffic, making your website worthless. This is commonly why a website which makes the same profit per year is often worth a lot less than a business that makes exactly the same profit per year – a business ...

CarFinance247 – Analyse A Real PPC Campaign

CarFinance247 – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of 2017: the Samsung Galaxy S8 (and S8 Edge). What we found was that, as expected, the PPC campaign was a brilliant example where the search advert had many effective elements to entice the web user into a click while ...

When to Choose SEO over PPC and Vice Versa

When to Choose SEO over PPC and Vice Versa

When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC). Each method has their pros and cons but, from reading such an article, it could be difficult to still decide over which method is the one you should pick to generate traffic. Search engine optimsiation ...

How to Tell if Google is Penalising Your Website

How to Tell if Google is Penalising Your Website

Every so often, Google updates the complex algorithm that are used to rank websites on their search engine in order to improve the user experience when using Google’s search engine. With this, some websites will be promoted on the search engine while others will lose ranks, for numerous types of reasons, and become impacted by the algorithm update. ...

Samsung Galaxy S8 – Analyse A Real PPC Campaign

Samsung Galaxy S8 – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Waitrose Cellar, who had, on the whole, a good search advert and a good landing page, which was a click through landing page to allow the web user to find the type of wine they were interested in. It’s be an eventful week in terms of technology and smartphones ...

How to Increase the CTR of Paid Search Adverts

How to Increase the CTR of Paid Search Adverts

For many PPC campaigns out there, a factor that will determine just how successful a campaign is at gaining conversions at an affordable price will be the click through rate that is achieved from the PPC search advert. The click through rate (CTR) not only provides a campaign the ability to gain lots of traffic (or not a lot of traffic), but it can also ...