view my articles

A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

Your name (required)

Your email (required)

Your message

Security check
captcha


Please leave this field empty.

The Main Sources of Traffic For Blogs and Websites

The Main Sources of Traffic For Blogs and Websites

Potentially, this is the million dollar question if it can be answered right and used effectively. Millions of bloggers and website owners around the world will be constantly trying to find ways of gaining traffic to their website so that it ultimately increases their online presence and increases the revenue produced from that website. Only problem with ...

Natoora – Analyse A Real PPC Campaign

Natoora – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign’ looked at Lovell Soccer, who had many positive areas of optimisation. For example, the use of black for the background of the webpage web users land on would promote conversions since black is associated with being a dominant colour and fashionable. In this article, I will be looking at a pay ...

9 Ways To Improve Your PPC Search Advert

9 Ways To Improve Your PPC Search Advert

Sometimes, when it comes to finding information out on the internet about a specific topic, you just want the information to be bullet printed clearly and in a precise manner so you don’t have to go scrolling through numerous amounts of pages. For this reason, when it comes to talking about ways you can improve your PPC search advert, I am going to be ...

Lovell Soccer – Analyse A Real PPC Campaign

Lovell Soccer – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign looked at a range of search adverts that had bid for the search term ‘switch bank’. As it turned out, this was quite a competitive search phrase to bid for which saw three adverts battling out for web user’s clicks (with uSwitch having, what I thought to be, the best advert). In ...

How the CPC You Choose Affects Your PPC Campaign’s Performance

How the CPC You Choose Affects Your PPC Campaign’s Performance

When it comes to running a pay per click advertising campaign, there are many elements an advertiser can change, tweak and optimise in order to improve the overall success rate of the campaign. For example, the text advert can be changed to an image advert or tweaked and optimised with call to actions to promote a click onto it. Another area that can be ...

Does Your Landing Page’s Page Rank Matter?

Does Your Landing Page’s Page Rank Matter?

Landing page optimisation for pay per click advertising campaigns are a big talking point on the internet in general. The reasons for this are because the landing page is a huge element of the whole PPC campaign and there are many many ways you can optimise a landing page. One topic that never really pops up with landing page optimisation is the page rank ...

Analyse ‘switch bank’ PPC Search Adverts

Analyse ‘switch bank’ PPC Search Adverts

Continuing the ‘Analyse A Real PPC Campaign’ series, the last I looked at was Chiltern Fireplaces who were a small local business that had a well designed search advert but, unfortunately, a poorly designed landing page which I saw a few areas they could have improved on. In this article, instead of analysing a whole PPC campaign, I am going to ...

3 Reasons To Repeat Your URL In a PPC Advert

3 Reasons To Repeat Your URL In a PPC Advert

The search advert of a pay per click advertising campaign is always going to be an important aspect to a campaign. It is the first interaction the web user has with the advertiser’s campaign. On the internet, first impressions are absolutely everything so making sure your advert is as good as it can be is vital to the overall success of your ...

My Opinion on Banner Advertising

My Opinion on Banner Advertising

No doubt it can be considered that pay per click advertising is the most used form of advertising on the internet for many reasons. However, this doesn’t mean the other alternative forms of advertising are not good. In actual fact, some websites suit other forms of advertising better than PPC while others do not. I have always had a high opinion of ...

Chiltern Fireplaces – Analyse A Real PPC Campaign

Chiltern Fireplaces – Analyse A Real PPC Campaign

The last article in the ‘Analyse A Real PPC Campaign’ series had a look at a website called joke.co.uk which sells Halloween costumes. What we found from this was that there was a lot of competition for search phrase ‘halloween costumes’ and that joke.co.uk’s landing page was very well designed for a number of reasons (you can ...