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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. You can follow him @willGreeny.

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4 Mistakes To Not Make In PPC

4 Mistakes To Not Make In PPC

I have recently done a few articles on how to improve a PPC campaign’s performance such as 2 Mobile PPC Tips and 3 Of The Best PPC Tips. However, as much as these will help many people, sometimes all you want to know is the mistakes that people make in PPC so you can learn from the mistakes and prevent yourself from doing the same errors. Therefore, ...

4 Alternatives To PPC Advertising

4 Alternatives To PPC Advertising

By now, you should realise that your best bet, when it comes to advertising online, is to use PPC and Google AdWords. However, advertisers will always be interested in the alternatives to PPC and Google AdWords. It is not guaranteed that PPC will work for every advertiser out there. Some advertiser’s campaigns may work better with the alternatives to ...

Why Every Advertiser Should Try PPC Advertising

Why Every Advertiser Should Try PPC Advertising

The chances are that if you are reading this article, you are most likely already using pay per click advertising to your benefit. However, there will be some advertisers reading this that have opted not to use PPC as a traffic source online (and have instead gone for an alternative). The truth of the matter is that PPC is by no coincidence the best ...

Tunecore – Analyse A Real PPC Campaign

Tunecore – Analyse A Real PPC Campaign

The last article which was analysed in the ‘Analyse A Real PPC Campaign’ series was Disney, who generally had a good PPC campaign with the exception of a few bad points on the landing page. I stress it time and time again that the landing page is one of, if not the, most important aspect of a campaign. So do make sure it is as optimised as ...

2 Useful Mobile PPC Tips

2 Useful Mobile PPC Tips

You would have to be pretty ignorant to not notice that the traffic from mobile devices is constantly growing. This makes it clear that mobile PPC is booming and will continually boom. Advertisers that only stick to desktop PPC campaigns should be looking to profit from mobile PPC too. However, to assume that mobile PPC is the same as the desktop version ...

How Bloggers Make Money From Mobile Traffic

How Bloggers Make Money From Mobile Traffic

With the recent introduction that saw Google change how they ranked websites for mobile search results, there is a strong push to getting websites that were not optimised for mobile to become optimised for mobile devices (otherwise, mobile traffic will dwindle as Google ranks them lower organically). Therefore, even if you did not want to, you are likely to ...

Disney – Analyse A Real PPC Campaign

Disney – Analyse A Real PPC Campaign

The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Alfa Romeo, the Italian car manufacturer. What we found was that the search advert was well optimised but specified very quickly on just one of the many cars Alfa Romeo sell. There were also a few areas of improvement the landing page could have had. In this article, ...

How to Create An Amazing PPC Image Advert

How to Create An Amazing PPC Image Advert

When it comes to using PPC, there are two main paths you can take. You can either use search advert or image adverts. Search adverts will appear on search engines and publisher websites whereas image adverts will only appear on publisher websites. I always think image adverts have the greater potential in PPC because the sky is the limit regarding what the ...

3 Of The Best PPC Tips

3 Of The Best PPC Tips

Pay per click advertising is one of, if not the, best way to gain contextual traffic online and to advertise just about anything. However, this will not always mean that PPC will be a success to every single advertiser that uses it. The truth to the matter is that to make a success of PPC, you need to understand PPC. You need to understand what to change, ...

Alfa Romeo – Analyse A Real PPC Campaign

Alfa Romeo – Analyse A Real PPC Campaign

The last article in the series ‘Analyse A Real PPC Campaign’ looked at the search adverts that appeared for the search phrase ‘smarpthone 2015‘. This enabled three adverts to pop up from Apple, Samsung and Microsoft of which I analysed each one separately and came to a conclusion at the end. In this article, I though I would look at ...