The Most Common PPC Management Mistakes 16 Oct 2012
Here’s what you can do prevent common PPC mistakes:
Define your Website
If you have a website that wasn’t properly defined and can’t be navigated with ease, then you can be sure you won’t experience good website conversion rates. Keep in mind that finding a PPC recipe that works best for you may take some time and effort on your part. You may need to test a few different versions of your website to come up with the winning design. Don’t make the mistake, however, of creating pages and pages of content when, in some cases, a great landing page may be all you need to get the job done. In other words, your website isn’t a one-size-fits-all type of deal, and what works for a competitor may not work so well for you. If at first you don’t succeed, try and try again, as they say.
Don’t Forget to Track
You must use tracking through such avenues as AdWords tracking and Google Analytics if you expect to learn which pages, ads or keywords are working and which ones are missing the mark. It’s never a good idea to get into a PPC campaign if you don’t plan on tracking your efforts. Again, you may not come up with the winning recipe right off the bat, so you must be able to track your efforts and make adjustments as needed.
Remember to Update your PPC when Updating your Website
Sending visitors to broken links is certainly the easiest route to failure with your PPC campaign, so always remember to change your PPC elements when you change or delete web pages. Make sure your PPC accounts are always in synch with your website!
Keep an Eye on the Competition
You must keep your eye on the competition so you can compare your core keywords and your competitors’ messaging. Having a pulse on the competition will allow you to switch up your PPC strategy so you can always stay a step ahead of your competition and distance yourself from the crowd.
Revisit your Strategies Often
Never think about your PPC campaign as a one-time thing. You must keep on top of your PPC campaigns on a regular basis, even once a day, if you expect to get your money’s worth out or PPC ads. Just a few minutes of your time can eliminate a lot of lost revenue, so it is well worth your time and energy to stay on top of your PPC campaign!
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.