5 Effective Affiliate Marketing Strategies 09 Oct 2012
Affiliate marketing has taken the internet by storm. More and more people are discovering the success one can obtain with affiliate marketing. However, among this success is failure. Not everyone will have an easy time with affiliate marketing and this might be due to the overwhelming amount of information available that isn’t always effective. Sometimes it’s easier to read about than to actually put into action. If you’ve decided to take that leap into affiliate marketing consider the following strategies to help you find success.
1. Recommend Quality Products
This is a big mistake many new affiliate marketers will make. They will simply scour the net for products to promote without paying full attention to what the product is. Always read about the product and try it out or request a copy so you can provide an honest opinion. There isn’t anything worse than promoting a product that you wouldn’t even use. Your readers come to you for quality information; they might turn away if they start feeling you’re out to make money instead of being an actual help to them.
2. Build Credibility
If you expect visitors to act on your promotion it’s important that they trust you and see you as an expert or authority. If your site is filled with affiliate links this could actually lower your credibility. It tells the readers you are simply trying to make some money and aren’t promoting specific products that you honestly recommend.
Part of building your credibility is not to hide the fact that a link is an affiliate link. Visitors can often tell when you’re hiding that fact, especially if they click the link. Be upfront in the beginning and make them aware you’re promoting a product because you feel they will benefit from it. Another way to build credibility is to offer your own product to site visitors. Help them realize you’re the real deal and have their best interest in mind.
3. Real Time Statistics
Tracking your progress as an affiliate marketer is very important but many fail to do it correctly. It can be time consuming if you’re promoting a variety of products in a variety of places across the web. While many affiliate partners will offer a summary of the statistics for your promotion, it’s important that you keep track in real time on your accord. There are several programs that can help you keep track or you can keep a manual log if you prefer. It depends upon your main reason for becoming an affiliate marketer and how much time and effort you can put into it. Tracking software might prove to be easier and less time-consuming for those who have pretty busy schedules.
4. Social Media
Social media sites have attracted many users over the years and now affiliate marketers are starting to reap the benefits as well. It’s a reasonable way to reach a large audience in one single way. To know that your post or tweet will be read by your fans or followers is most likely more than you will obtain through a website alone. However, combined, social media sites and your website can be a very powerful strategy to kick-off your affiliate marketing. It’s important that you keep your social media accounts current and avoid turning your page into a ‘sales’ machine and try to offer readers valuable information as well as products that you personally promote. People are turned off by one sale pitch after another from a business or even an individual. Consider trying one social media account before creating several.
5. Current Products
Your visitors will be ecstatic to learn about the latest, current item and you can be the one to promote it to them. Keep current on what’s coming out, related to your niche that you or your readers would benefit from using. When you promote quality products you are more likely to generate higher commissions. When you’re recommending low quality products your readers will start to look elsewhere and stop visiting your site. This is the last thing you want to happen. It may require a little more work on your part but by promoting the latest products you gain a chance to stand before the competition. Promoting products that have been around for quite some time but haven’t been a big hit, anywhere, will reflect badly on you as an affiliate marketer and be a waste of time as it’s less likely to bring any revenue.
Affiliate marketing can bring major success but it typically takes some time. You must learn the strategies, all about marketing, how to pitch without sounding like a salesman, and much more. Practicing different strategies will help you grow as an affiliate marketer and bring you that much closer to success. It requires hard work and dedication if you wish to reach the max potential of affiliate marketing.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.