Targeting the Right Audience for Online Dating 27 Sep 2012
One of the best ways to make more money through promoting ad campaigns is by knowing more about the audience you are targeting. Dating is one of the hottest markets to demographic targeting and really breaking down your ad campaign to hit specific users and knowing what they are exactly looking for. Online dating is also a hot niche because social networks have made it extremely easy for you to build campaigns based specifically on the audience you are looking for. (gender, age, location, marital status and interests)
In this post we are going to focus on the dream-marriage.com web site and what type of demographic audience is visiting their site. The more you know about your audience, the better you can target and convert them into a lead.
What is Dream-Marriage?
Dream-Marriage.com is world’s leading International serious relationship and online communications company. This means the majority of their traffic is single males who are looking for a female to connect with. Their affiliate program is powered through Affiliate4Web.com, which has three of the top converting dating offers and accept traffic in over 20 different countries. (audience, goal and geographic locations)
How to Target the Right Audience
The first step in creating an effective and powerful ad campaign is knowing who your audience is.
Usually running a quick Quantcast.com report will provide you with a good estimate on the type of audience that is visiting the site in which you are promoting. You can see a breakdown of the estimated demographics below.
Clearly you can see that men dominate the traffic going to the site, as it should be since that is their target audience. Next you will see that the majority of users are in the 18 to 34 range. These stats are just estimates but it’s a great place to start when starting your ad campaigns.
Reaching Beyond USA and Canada Traffic
One of the problems internet marketers have with building and expanding their ad campaigns is that they rely too heavily on USA and CANADA traffic. Since Dream-Marriage accepts traffic from 20 different countries, this is something you won’t need to worry about.
In addition to targeting audiences in different locations, it’s also important to play around with your ad creatives, sizes and the languages they represent. When you sign into your Affiliate4Web account you can view a ton of different banners and split test the different landing pages you want to send your traffic to. You can see a preview of this concept below, select the banner you like along with the landing page (radio button).
Knowing Your Ad Network, Tracking and Payout Terms
As mentioned earlier, the Dream-Marriage web site has their affiliate program running through http://affiliate4web.com, which means you can sign up to their network and access all of their offers, tracking and ad creatives.
The affiliate network recommends you target the 30-60 year old male demographic and pays on first page completion with no email confirmation required. The pay out structure is on a per lead basis and commissions start in the $3 range. As mentioned early, the network accepts traffic from over 20 different countries and pays out on a net-35 payment schedule.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.