Every online marketer knows that there is a ton of money to be made in the online dating industry. After all, how hard is it to earn a $2-$4 commission just for getting someone to sign up to a free dating web site!
That’s just one area of online advertising for dating networks, what about how much money they actually spend in-house and on their pay per click marketing campaigns.
In the infographic below from RiseInteraction, we can take a look at the “Online Dating Industry and Paid Search“.
To get you started, here’s a quick stat to get you excited…
Over $1 BILLION is generated every year in online dating advertising!
Who is spending the most money on their pay per click marketing campaigns per year?
Match.com – $10 million total PPC spend
eHarmony – $4 million total PPC spend
Zoosk – $2 million total PPC spend
When it comes to pushing impressions and clicks, these three companies are also at the top of their games.