You are now on your way to becoming an advanced Facebook Ads marketers. We are now in the final chapter of our seven part series, and will now focus on the benefits of split testing your ad copy. The image use in your Facebook Ads will play a great deal in if people click on your ads or not. Image first, text second, description third.
When creating your first ad campaign, you should upload at least 5 to 10 different images to get a quick feel of which are performing best. After a day or two of testing (2,000+ impressions), remove the ad campaigns that have a poor click through rate and try to add more images like the ones that are performing best.
Split Testing at a Quick Glance
We’ve already wrote a whole post on The Importance of Split Testing Images with Facebook Ads just based off one powerful weight loss campaign. In this post we showed how much of a different a .12 CTR versus a .07 CTR can make when running a huge ad campaign. In this example, it was a difference of over 1,000 more clicks and 600,000 less impressions.
Image Split Testing: CTR vs. CPC
It doesn’t matter how successful or failed ad campaigns you’ve created, your success will always be determined by continued split testing and tweaking. In the example below you can see how the actual CTR of an ad campaign will affect the actual amount you are paying per click. All of these ad campaigns were setup using the same title, description and the same CPC cost. After running the campaign for a few days, each of the ad copies established their own CTR rates, then a respective CPC rate along with them. As you can see the campaigns with the higher CTR rates resulted in the lower CPC costs.
Tips for Designing a Winning Facebook Ad
A while back I wrote a post that covered a few different ways to highly target your ad campaigns. In the Creating Your First Ad Campaign we talked about the process of building a campaign through the use of demographic targeting and how powerful “Interests” can be. One of the examples on my winning Facebook Ads campaigns post, is targeting to brands and fans of these brands. In the example below you can see how “Olive Garden” is used in the ad copy title and image, then used as the keywords/targeting in the demographic targeting.
Software and Tools for Pixel / Conversion Tracking
A while back I wrote a post that covered a few different ways to highly target your ad campaigns. In the Creating Your First Ad Campaign we talked about the process of building a campaign through the use of demographic targeting and how powerful “Interests” can be. One of the examples on my winning Facebook Ads campaigns post, is targeting to brands and fans of these brands. In the example below you can see how “Olive Garden” is used in the ad copy title and image, then used as the keywords/targeting in the demographic targeting.
This post is part 7 of a 7 part series on creating your own Facebook Ads campaigns.
