Facebook Ads: Review and Improve 27 Nov 2011
Once your Facebook Ads campaign is live and running for a few days, you should have a decent amount of data to study, with a few leads trickling in here and there… now what? Now is the fun part. You can review your ad campaign, tweak your ad copies and remove / improve what you currently have in place.
At first it may seem like a lot of information to absorb, but once you start to create a few ad campaigns, you will realize how easy it is to manage campaigns and know what to look for. When you are promoting an affiliate offer or landing page, you will not need to focus on numbers such as “Social Reach” and “Connections”, but instead focus on overall impressions, clicks, click through rates, conversions and profit/loss.
This post is part 5 of a 7 part series on creating your own Facebook Ads campaigns.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.
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