There is a massive amount of money to be made in the world of digital products and selling information online. Having your own digital product is an excellent way to make money online because they are easy to create, you don’t have to hold any inventory, the costs are very minimal and best of all the profit margins are amazingly high.
In this post we are going to cover some of the basic things you will need to think about and research when looking to create your own digital product and how to sell and process orders without having to deal with actual customers and payment transactions. Let’s get started with three of the most basic, yet sought after questions and and answers for creating a quality digital product and making a business out of it.
How to Create a Digital Product of Your Own
First thing first, you are going to need to create a product to sell. The best way to come up with a quality product is to focus on what you already know, have had success with or focusing on something that provides value to people and that they will pay for.
Below is a list of outlets you can build your digital product around if you don’t already have a niche following or site of your own.
- Social networking pages
- Facebook interests (using Facebook Ads)
- Creating a Niche Blog of Your Own
- Advertising through PPC Marketing and Google Adwords
- Ranking well in search results for questions/answers
It’s not so much about what your guide is going to be about and how you are going to make money with it, instead you need to focus your effects on how your potential customer finds value in the product and how well it can sell on a daily basis. There are thousands of advertising outlets for you to play around with and tweak your digital product to sell better with each.
There are many different ways that you can create a digital product, but the easiest and most used is to simply write up a guide in Word, then convert it to a PDF file. There are plenty of free sites that you can upload a Word document to which will then convert it into a PDF file for you.
How to Sell and Market Your Own Digital Product
For many people it’s easy to come up with an idea for a winning digital product, but then they don’t know where to go or start with the actual creation and sales process. There are many ad networks and digital product marketplaces out there for you to choose from, but one that has been gaining a lot of attention and actually making the process easier for book sellers and anyone trying to sell digital products is Sellfy.com.
The concept behind their service is quite simple… you can upload and sell any digital based product through their site without having to deal with transaction costs, subscription fees and no upfront costs. Once you upload your content you will be given a unique “Buy Now” link which you can direct your customers to. When an order is placed, the customer will receive the product and the transaction will be placed through Paypal while you can continue to focus on your business and marketing efforts.
- Product storage and delivery
- Get instantly paid via PayPal
- No subscription fees, no upfront costs
- Only 5% per transaction once you sell
You can learn more about how Sellfy works and the ease of selling your own digital products through the video below.
Performing the Right PPC Marketing Research
So what are people buying and what keywords are people searching to find information they are ready to pay for? In most cases, people are looking to buy digital products and guides when they are looking for information. Some of the best selling digital products in history have been focused on weight loss, dating (examples), self improvement and how to make money. Diving into any of these niches can bring you a lot of success, but you will also find a lot of competition.
Using the Google Keyword Tool you can also do some nice research on what people are searching for in the search engines. Instead of going after a big money niche like “make money online”, try to narrow your focus down to something like “how to make money blogging” or “how to make money with affiliate marketing”. There is less volume in these niches, but your sales pitch will do much better when it is targeted to exactly what people are looking for.
Take the Next Step!
Now that you have a better understanding on how to create your own digital product and create a business from it, the best way to get started is to “actually get started”!
Find the audience you are going to be advertising to, create a Word/PDF guide and look at the search engine results to see what people are looking for and how you can solve their problem. Also be sure to sign up for a free account with Sellfy.com and see how you can easily utilize their service to sell your own product within minutes.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.