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In the beginning web sites were a one way conversation, and you were simply a visitor and reader to the web site. Then blogging came along and it became a two way conversation. As technology keeps advancing, any web site can now become a social conversation of it’s own, thanks to the power of Glass, an in-browser extension that allows people to talk, share and talk over any web page.

How does Glass Work?

While the concept may sound complicating, for the users of Glass, it’s anything but. Glass is a simple free extension that integrates into your favorite internet browser for a fast, innovative social experience. Once installed, you can create messages from within your favorite web site, sharing and talking with others, or keep your notes private for yourself. Glass is for use with Mozilla Firefox, Google Chrome and iOS.

You can visit the Write on Glass web site and look through their visual breakdown of how it works, or watch the quick video on their site. The signup process is super fast and only asks for a few fields of data. Once you are setup, you will have access to the members area where you can save and share your favorite sites, along with downloading the Glass in browser application.

How You Can Start Using Glass?

While the concept of Glass may seem like a conversation peice, it can actually be so much more. From a marketing stand point, Glass can help you keep notes and talk with other marketers and business partners while navigating through other web sites. If you are wanting to walk someone through the process of building an ad campaign, you can do this while you and another Glass user are on the same web site.

You can also use the search feature within the Glass members area to search for relevant sites, people and slides based on your desired content. The search results below were for the search term “Pay Per Click“. You can also manage your contacts and “Find Friends” by looking up their email through services like Gmail, Yahoo and Hotmail.

One of the major annoyances and complications of using social networks and outside clients for talking with people around the world, while browsing through web sites, is that you would have to keep jumping between different pages like Twitter and Facebook, or logging onto different chat clients like AIM / MSN Messenger.

Seeing Write on Glass in Action

The best way to explain Write on Glass, is to show it in action. The video below will show you a quick intro on how you can start using Glass and inviting friends to write and chat while visiting web sites.

The concept is unlike anything else before, and it’s quickly catching on. How will you use Glass?

Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.

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