PPC - Pay Per Click Management

It is a question that many advertisers will have or should have potentially asked. When it comes to pay per click advertising, it is a big decision what provider of PPC to go for. You could go for a relatively new company being Ad Dynamo that look to have a lot of potential growth. As well as this, they have a universal account so publishers and advertisers can use it at the same time. On the other hand, you could diversify your online advertising presence and enter banner advertising with . However, it is clear that most people choose Google AdWords from an advertiser’s perspective for PPC and this is clear from the fact that more than 95% of Google’s revenue comes from AdWords alone. Many people though won’t know why they should use AdWords: they simply follow the crowd. Well, here are reasons why you should use Google AdWords as your primary program for PPC.

It’s Google

Google is known for being one of if not the most successful business involved with the internet (excluding Facebook and possibly Apple). They have a stereotype for being innovative and highly successful which is made clear to consumers. Consumers know that if they use AdWords, it will be risk free away from click fraud because Google have one of the best computers which works out what is a valid click to a fraudulent click. Google are also a likely company that will not just invent something amazing like AdWords and leave it there to rot into the mature stage of a product life cycle. They will constantly innovate off that first idea back in 2000 constantly improving AdWords to retain it as a market leader.

Instant

This is more of a benefit of PPC in general. However, Google AdWords takes advantage of it. If you mention why PPC is so good to advertisers, one of the first things they will say is because you can gain instant results. This is extremely helpful for those who want short term traffic. From this, it can be seen that PPC adapts to the campaign requests from the advertiser. Whatever corporate objectives the advertiser has in PPC, AdWords will adapt itself to suit the advertiser’s needs, genius. If he wants short term traffic, PPC will provide this. If he wants long term traffic from a certain target market, AdWords can provide this aswell.

It’s Cheap

This will sound hypocritical seeing that I questioned whether PPC is too expensive. Yes, there are clicks that are in excess of $55 each. However, the majority of clicks are extremely affordable and good value of money. The fact that the number of clicks you gain is proportional to the cost of your campaign is perfect for advertisers. Unlike banner advertising that cannot guarantee clicks, you know that you will only ever have to pay once people starting clicking on your adverts and once your landing page starts getting traffic. AdWords is also great for the reason that there are million and millions of publishers wanting to display your advert. This helps to reduce the CPC of your adverts helping your money go further.

Ultimately, if you have any doubt over AdWords, don’t. AdWords is a great program and this is reflected by the number of people that use it. Therefore, in this case, follow the crowd. Only once you have tried AdWords and it doesn’t suit you is when you can try other methods/programs of/in online advertising. Until that moment, when you think about PPC and online advertising, think Google AdWords.