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Where is inbound marketing headed? In one simple word, the answer is of course ONLINE! In the infographic below we will explore why inbound marketing is gaining ground on outbound, and look at inbound channels that will continue to grow in years to come.

  • Increased Spending – A majority of businesses are increasing their inbound marketing spending in 2011, due in part to past success with inbound marketing.
  • Shift to Inbound Marketing – Compared to two years ago, more marketers are shifting their lead generation budgets to inbound channels.
  • The Low Cost Advantages – The recent growth of inbound marketing can be partly attributed to the facts that cost per lead is typically 62% lower for inbound-dominated organizations than for outbound-dominated organizations.
  • Converting Leads – More companies are acquiring customers through blogs and social media in 2011 compared to 2009.
  • Success by Audience – For companies that seek to acquire customers through a blog or social media sites, success depends on whether the goal is B2B or B2C. LinkedIn was more successful for B2B marketing, while Facebook was most successful for B2C.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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