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We all know that Google is one of the world’s biggest cash cows and that they make the majority of their money through search marketing. However, do you know what the most profitable areas of search marketing are for Google? If not, the infographic below is quite amazing and has some really great information about advertising through Google Adsense and Google Adwords.

So where does Google make most of it’s money? Through advertising of course! 97% of all revenue created by Google is through advertising.

The three largest keywords and niches that Google continually stuffs their pockets with pure profit are in Insurance, Loans and Mortgage. Let’s take a deeper look into these three search terms and how much they are making Google every second.

  • Insurance: Top CPC is $54.91
  • Loans: Top CPC is $44.28
  • Mortgage: Top CPC is $47.12

Can you imagine paying those amounts for just a click!?! No wonder Google has billions in cash sitting around!

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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