PPC Tips Written by 0

Content and On-page SEO

Once you have done your keyword research, create the content of your website based on those keywords. Pay proper attention on all on-page SEO factors, such as title, Mata description, H1, H2, H3, etc. also maintain a proper keywords density as repeating the keywords again and again will harm your rankings. Most SEO experts recommend keywords density ranging between 1-4%.

Competitors Analysis

Figure out your competitors and their strong points and deficiencies by making use of the several tracking and monitoring software available on the web for instance, the Google Keyword Tool which shows you what key terms your opponents are using and what facilitates them in getting better rankings in Google. Being aware of these details will enable you improve your SEO strategy so; you can also attain higher rankings.

Off-page SEO/Link building

Once you have done your competitors analysis, its time to concentrate on the off-page SEO. Of-page mainly includes building back-links for your website. Back-links acts as votes. The greater the number of votes you have the higher will be your ranking. But keep in mind only high class back-links. Quality back-links signifies back-links from high authority websites. To get started, you can write some articles and submit it to top articles directories such as Ezinearticles.com, Articlesbase.com etc. You can also join forums in your niche and use your website links in your signature to build back-links, you can do guest post on other websites in your niche etc.

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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