PPC - Pay Per Click Management

September brought a whole range of pay per click advertising articles looking at a whole selection of different elements with consist in the typical campaign. I have to say that there is an emphasis on the ‘Analyse A Real PPC Campaign’ series which looks at three different real life PPC campaigns. For this reason, they are all great reads because it will enable you to learn from businesses out there that already use PPC and even see areas where businesses are still going wrong with in PPC. Below are the best articles about PPC from September 2013.

 

Organic SEO vs PPC Traffic

It is a question that is probably asked quite alot by advertisers of PPC. Should they be putting time aside to work on gaining organic traffic alongside their PPC campaign? In this article, I look at the benefits and drawbacks of gaining traffic from PPC and organically which helps explain the conclusion I come to at the end of the article on what you should use and when.

 

 

My Secret Success In Google Adsense Revealed

I do not want to brand myself as a ‘guy on the internet’ that somehow made thousands of dollars from Adsense easy because that is not what I am. All I am saying is that from the traffic my website (Ask Will Online) gains, I am making more money from Adsense than most websites with the same amounts of traffic. For this reason, I listed a few reasons why I am capitalizing from Adsense more than other publishers.

 

 

A Few Quick Ways To Make Your PPC Landing Page Better

Although it’s probably the hundredth time you have heard me say this, I believe that the landing page is one of, if not the, most aspect to a PPC campaign. This makes it extremely vital that you optimise and improve your landing page to gain the maximum conversion rate possible. In this article, I highlight a few quick and easy ways you can make your landing page better without investing too much time into it.

 

 

Analyse A Real Campaign By NatWest, Rolex and Website Broker:

• NatWest’s PPC campaign is most helpful when looking at the landing page they choose where the font size is significant in making the web user read certain content and headings first. This technique of categorising the importance of content on landing pages is used by PPC advertisers all over the world.
• Rolex is a brand of watch which are of the highest quality and very expensive too. This is why they choose to try and make the web user’s PPC experience with Rolex personal: something not many advertisers do because it is hard to obtain.
• Website Broker bids for a common keyword ‘sell a website’ and adapts their PPC landing page to fit both people that want to buy a website and sell one a website. Therefore, they have been able to adapt their campaign to separate targeted markets through making their text advert vague (the advert does not specify if it is a buying or selling website website) and by having a click through landing page to separate the two markets.