PPC - Pay Per Click Management

With the end of another month on PPC.org comes another round up of the best articles on here about anything to do with pay per click advertising. What you can expect from the articles in June is another wide selection of useful information to choose from: a bit like May’s best articles in a sense. Without further ado, here are some useful articles on PPC.org advertisers will find useful.

 

Analyse A Real Campaign Series

I think it is only right to have every article from the ‘Analyse A Real Campaign’ series to be in the summary for each month because every article is analysing a different campaign and will always be helpful since there are pros and cons to every campaign that is being analysed. Here are the articles from the series in June:

• Shade Station
• Olay
• Search adverts for ‘making money online’

Try to read all of them since they are all a good read. However, if you haven’t got the time, try to read at least one of the three above articles.

 

Why A High CPC is Good in PPC Advertising

Many advertisers think that a high CPC is bad because it will basically cost you more to run your campaign. However, by looking at what affects the CPC in PPC, you can start to learn that a high CPC will inherit many benefits which may convince you to increase your CPC a bit.

 

3 Reasons PPC Campaigns Fail

It is an unfortunate truth that there are advertisers out there with campaigns that are simply not getting the results that they should be getting. For these campaigns and advertisers, read this article and ask yourself if you are doing these three mistakes that potentially lead to PPC failure. Remember that the first step to correcting a problem is by identifying it and this article will help you identify the problem in your campaign or eliminate three potential problems.

 

How To Differentiate Your PPC Campaign From Your Competitors

If you have a campaign that has some stiff competition, you will be constantly trying to find ways to help differentiate your campaign from your competitors: especially when your search advert is right next to your competitor’s. For this reason, in this article are a few ways you can make your advert stand out to the rest so that the contextual web traffic clicks on your advert and not your competitors.

 

A Check List Before Starting a PPC Campaign

In this article, I find another similarity between a business and a PPC campaign. Before starting up a business, every entrepreneur will always have a  business plan that outlines everything about the business (a business plan is used to track everything about the business and help get potential investors to invest in the business such as a bank). For this reason, it is a great idea to make a  business plan about your PPC campaign so it is absolutely clear what direction you want to take your campaign into.