Now get to know the way on how to have an organized and captivating Adwords with the new location feature that allows you to share your stories. In the years that have passed, the closet company of California the brainchild of a college student organizing his dorm room closet evolved to become a successful business with more than 77 franchise locations. The company did not grow overnight they had smart strategies to make it what is and one of them was the strategy they used to reach the market in the U.S. and international market as they created  a digital marketing strategy and relevant local campaigns.  This post will teach you how to use Adwords to boost your blog.

Keep It Local

Local campaigns always receive a very high focus when it comes to running of any business and this comes with no surprise to many; it is because it plays a big role In knowing where the business is or even getting the phone contacts.  A good way to go when promoting your business locally is to go online as more and more people are going online to look for the appropriate information of any business. More than 20% of the searches that are conducted on Google are related to location and many people are very fast and an individual can conduct more than 100 location searches within a day. If the recently conducted research is to be trusted a huge percentage of people who conduct searches for locations will take action within a day.

Features in Adwords

With this in mind we have unveiled a few new features in Adwords to assist you in creating an ad that will be more attractive and relevant to the local market.

1.     Target Zip Code

For instance if you have kept your direct mail, outdoor ads, or newspaper ads at a postal code level, it will be easy for you to do the same thing on ad words. We are putting in place mechanisms that will allow more than 30,000 US ZIP Codes to have and be promoters of ad words campaign. For maximization of the level of viewing you get you can be able to add up to 1000 ZIP codes at the same time with the ad words location target. Plus, you can get feedback on the performance of your local campaigns by viewing campaign performance statistics at the postal code level that will be graded by both the viewers of your local campaign and ad words.

2.     Save time with Local Ads

To help make easier the process of creating a custom and good looking title, text, display URL, and/or destination URL for all of your locations at scale, we’ve developed location insertion for location extensions. This will eradicate the need from one to make different advertisements for different locations and allow one to have one ad for all the locations that they may want to advertise in. This new feature automatically inserts the city, phone number, or zip code of your local business into your ad text.

The best advice to give is for is to not over do your campaign too much of anything is bad thing.






John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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