Almost every webmaster knows the importance of targeted ppc traffic in any online marketing campaign. What I mean by targeted traffic means to bring those visitors to your website who are looking for a particular product or service that you are offering in that niche. To explain it in a better way suppose if you are promoting a weight loss supplement on your website than any visitor that is looking for the ways to lose weight will be a targeted visitor rather than a person/visitor who is looking for information about cancer and land on your site by chance. So, in simple words targeted traffic means more sales as these are actually the potential buyers who are actually looking for the product or service in particular niche.

On the other hand, if you use different ways such as article marketing or you use the social media to bring traffic to your site than it’s actually the waste of time and energy as in this way you can only increase your blog or website visitors rather than getting leads.

Targeted Traffic Means More Sales

If you are running a website with lots of Ad sense ads than may be any kind of traffic works for you but if you are doing business i.e. promoting a product or service than you need potential visitors to your blog or website.  There are several free ways such as SEO to bring targeted traffic but it requires lot of effort and months to rank your website for the targeted keywords. Any business owner understands the fact that time is actually the key to success. So, the best and fact way to bring highly motivated visitors to your site is using PPC advertising. There are several companies that are offering PPC advertising but no doubt the best among all is AdWords owned by Google.

The AdWords PPC advertising works in a very simple way. The advertisers create text or image ads for their product or service and then choose different keywords that are related to their product or service. They offer a bid price for all the keywords that they select for running their PPC campaign. The bid price is a price that is paid to Ad Words every time their ad is clicked by any visitor. If the bid price is higher for a particular keyword, it means there are better chances that your ads appear in higher place in search results page.

Write Effective Ads

The best way to ensure the targeted traffic to your land page is to write effective ads, don’t try to play games by writing tricky and promotional ads for making the people to click on them. Always keep in mind that whatever you talking about in your ads much match with the product or service you are offering on your website. If you use tricky ads to just bring visitors to your website, you will get nothing as they will not read any thing and leave your website immediately. It will also waste your time and money.

If you are new to PPC than its better to hire an expert who will first carefully analyze your product or service and than choose the best keywords that match your product or service. Being an expert he will be able to write effective ads that only bring highly targeted traffic to your website and ultimately your revenues increase.


John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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