Another best marketing tactic is that when you write your review, try to provide them clear benefits about the product as the internet users are in hurry and don’t have enough time to read long articles. So, make bullet points of all the benefits. You can also highlight them.

If there is any discount available, you can make that bold. This kind of things can help you to turn any potential visitor into your buyer and in this way you are able to get the maximum return on the actual amount that you have paid for that click to bring that potential buyer on your site.

When you write content for your landing page, try to put your keywords in the content in a natural way. Highlight your keywords as your PPC ads will appear only for those keywords that you bid. In this way, your ads will match to the content of your website and increase its relevancy. The best practice is to use your keyword in your title and URL as this will also help you from SEO point of view.

Make your website design and navigation as simple as possible. This will help your visitors to easily go through your website. Easy navigation can help them to easily find all the information they want and also to make a quick decision either to buy the product or not

These are the simple but very powerful tips that can help any affiliate marketer to increase his/her conversion rate using PPC advertising.



John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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