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The internet is quickly changing for the better and local advertising is now more targeted than ever. Thanks to social networks like Facebook and local search through Yahoo, Google and Bing… the ease of targeting customers and search results based on geo-targeted locations is now more effective than ever.

The local web is a growing ecosystem of online media channels collectively driving local awareness and sales. The infographic below takes a visual and statistical look at how local advertising is being done online.

  • 73% of online search activity is related to local content
  • 7 out of 10 consumers are more likely to use a local business if it has information available on a social media web site
  • In June 2011 FourSquare reported hitting 10 million users
  • 59% of all local-business searchers agree that ratings and reviews are important while searching for a business

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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