The Evolution of SEO 27 Apr 2012

SEO Written by 0

Just like all marketing methods and business types, there is some form of evolution over time as more people advance and learn how to use a system. In this case, the scenario is the Evolution of SEO.

  • 98′ – Discovery of business models based entirely on organic search
  • 99′ – First Internet Consultant calls himself an SEO
  • 00′ – SEOs convene to examine Google patents
  • 01′ – Link farmers create industry-based web directories
  • 02′ – SEOs discover keyword ranking advancements through article placement
  • 03′ – Theory of “keyword density” discovered
  • 04′ – SEO’s discover Google Local search results
  • 05′ – Golden age of keyword meta-data ends
  • 06′ – SEOs at publically flogged for search violations
  • 07′ – Web developers and SEOs clash over use of CSS Markup in site optimization
  • 08′ – HTML page title optimization a top ranking factor
  • 08′ – Existential crisis: SEOs begin to question value of traffic metrics
  • 09′ – PageRank sculpting era ends
  • 09′ – Local search era begins
  • 09′ – Invention of personalization forces SEOs to devalue keyword rankings
  • 09′ – First SEOs able to report on revenue from organic search
  • 10′ – Widespread acceptance that social media signals are a search ranking factor
  • 11′ – Golden Age of revenue based SEO strategies begins!

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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